CeraVe is a company specializing in dermatology and the manufacturing and marketing of skin care products. It is owned by L'Oréal and is a subsidiary of L'Oréal Dermatological Beauty.
History
CeraVe was founded in 2005 and was owned by the pharmaceutical company Bausch Health (known as Valeant at that time). In 2017, it was sold and acquired by L'Oréal along with 2 other companies (AcneFree and Ambi) for $1.3 billion.[1][2]
Between March and October 2020, CeraVe was widely promoted by social media skin care influencer Hyram Yarbro[3] During this period, his videos generated $3.2 million in media impact value for the brand,