Centerförlaget (first known as Seriemagasinet Förlag) was a Swedish comic book publishing company that operated from 1948 to 1970. It is considered the first Swedish comics publisher.[1] A division of the Swedish magazine king T. Armas Morby's company Press & Publicity AB,[2] the company mainly published translated versions of American and European comics.
The company's first title, and one of its longest-lasting, was Seriemagasinet (The Comic Strip Magazine),[3] launched in 1948 and running more than 818 issues. Other long-running titles included the Western titles Min melodi (My Melody) (534 issues, 1949–1962), Cowboy (659 issues, 1951–1970), Vilda västern (Wild West) (863 issues, 1952–1969), and Prärieserier (Prairie Series) (767 issues, 1953–1968). Most of these comics were originally published in the United Kingdom, France, Belgium, and Italy.[4]
Seriemagasinet Förlag changed its name to Centerförlaget c. 1956; by this time the company controlled 30% of Sweden's comic book market.[5]