Celsius Holdings, Inc. is an American company that produces a range of fitness and energy drinks under the brand name Celsius. The company's products are marketed as healthy, to which the CEO attributes the brand's success.[4]
History
The Celsius beverage concept and trademark was created by Greg Horn in 2003 and later licensed to Elite FX; a company was later founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley.[5] In 2009, the company launched the first energy drink in Sweden and ended with a revenue of 5.86 million.[6] By 2012, the company had a market capitalization of approximately $5 million. Five years later, in 2017, Celsius was listed on the NASDAQ.[7] By the end of that year, Celsius Holdings had an annual revenue of almost $36 million.[8]