Celebrations Group was a chain of British greeting cards stores. Most of their stores traded under the names of Cardfair and Card Warehouse.[1] Celebrations Group was formed in 2006, when it purchased part of the Greeting Card Group from administrators PricewaterhouseCoopers.[2]
The company
The company had 288 stores across the United Kingdom and employed around 1800 staff. It had a head office and distribution centre at Orton Southgate in Peterborough.[3] Celebrations Group also fully owned the transactional website Calendar Factory.[4] The company was formed in July 2006 following the dissolution of the Greeting Card Group Ltd which was itself an amalgamation of the Card Fair and Card Warehouse brands which had existed since the early 1990s as separate companies. Both brands were maintained following the acquisition of Card Warehouse by Card Fair in May 2003, with some towns having two stores on the same high street.