Ceer Motors

Ceer Motors is an electric vehicle brand in Saudi Arabia.[1] It is the first Saudi EV brand and includes sedans and SUVs for the GCC region.[2] Ceer Motors plans to distribute in Middle Eastern markets by 2025.[3][4][5] The brand name Ceer, translates to the Arabic word for "drive forward".[6]

History

Ceer Motors was formed through a partnership between the Saudi Public Investment Fund (PIF) and the Taiwanese contract manufacturer Foxconn.[7] Saudi Arabia's sovereign wealth fund is projected to partner with Apple Inc. to build a $9 billion facility that manufactures microchips, electric-vehicle components and other electronics.[8] The joint venture is part of an effort to diversify the Kingdom's economy apart from being oil-dependent, in line with the Saudi Vision 2030.[9][10][11]

The company will license component technology from BMW to use in the electric vehicle development process. Foxconn will develop the electrical architecture of the products.[12]

In June 2024, a contract worth $2.2 billion was signed between Ceer and Hyundai Transys, through which the Korean company will supply Ceer vehicles with the integrated electric vehicle drive system (EDS).[13]

Products

Investments

Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities.[14] By 2034, Ceer Motors is expected to contribute $8 billion to Saudi Arabia's GDP.[15] In February 2026, Ceer signed 16 agreements worth 3.7 billion Saudi riyals to support the localization of electric vehicle manufacturing in Saudi Arabia.[16][17]

Partners

• Siemens
• KAUST
• Foxconn
• Isoclima
• BMW
• Rimac Technology
• Hyundai Transys
• Sabelt
• Schuler
• Dürr
• Modern Building Leaders (MBL)
• Nahil Computer
• Bupa Arabia
• Atlas Industrial Equipment Co.
• Saudi Business Machines
• Liva Insurance
• Zamil Central Air Conditioners Co. Ltd.
• Zamil Plastic Industrial Company
• Obeikan Glass Company
• Abdul Latif Jameel Enterprises (ALJ)
• Saudi Company for Controls and Maintenance (Saudi Controls Ltd)
• Arabian Plastic Industrial Co. (APICO)
• Saudi Aluminum Casting Company (SAC)
• First Telecom Industries (FTI)
• CTR
• Royal Commission for Yanbu (RCY)
• Electric Vehicle Infrastructure Company (EVIQ)

See also

• List of Saudi Vision 2030 Projects