Ceer Motors is an electric vehicle brand in Saudi Arabia.[1] It is the first Saudi EV brand and includes sedans and SUVs for the GCC region.[2] Ceer Motors plans to distribute in Middle Eastern markets by 2025.[3][4][5] The brand name Ceer, translates to the Arabic word for "drive forward".[6]
Ceer Motors was formed through a partnership between the Saudi Public Investment Fund
The company will license component technology from BMW to use in the electric vehicle development process. Foxconn will develop the electrical architecture of the products.[12]
In June 2024, a contract worth $2.2 billion was signed between Ceer and Hyundai Transys, through which the Korean company will supply Ceer vehicles with the integrated electric vehicle drive system (EDS).[13]
Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities.[14] By 2034, Ceer Motors is expected to contribute $8 billion to Saudi Arabia's GDP.[15] In February 2026, Ceer signed 16 agreements worth 3.7 billion Saudi riyals to support the localization of electric vehicle manufacturing in Saudi Arabia.[16][17]
