Catcha Digital Berhad (formerly known as REV Asia Holdings) (myx: 0173) is a Malaysian investment holding company engaged in digital media, advertising, and technology businesses. It was formed on 8 October 2013 following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd. The merger deal, valued at MYR60 million was first announced in May 2013 [1] and completed in July.[2] The new company that resulted was named Rev Asia Holdings Sdn Bhd or Rev Asia for short.[3] On May 8, 2017, Rev Asia Sdn Bhd's subsidiary, Rev Asia Holdings, was acquired by Media Prima for MYR105 million.[4]
History
On May 8, 2017, Media Prima Bhd, Malaysia's largest integrated media group, announced the landmark acquisition of 100 per cent equity interest in REV Asia Holdings Sdn Bhd, a subsidiary of Rev Asia Bhd and one of Southeast Asia's leading digital media groups for RM105 million.