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Casamigos

Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017.[2]

Casamigos was named "Supreme Brand Champion" of 2022 by The Spirits Business, as "the fastest-growing spirit brand" of the year.[3][4][5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[6] The name Casamigos is a portmanteau of the Spanish casa (house) and amigos (friends), thus "house of friends".[7]

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[8] The purchase equated to Diageo paying almost $500 a bottle.[9]

See also

External links

References

  1. Working At Casamigos: Employee Reviews and Culture zippia.com, May 18, 2020^
  2. Natasha Solo-Lyons. Rande Gerber told us how he made Casamigos a billion-dollar tequila brand with hands-on leadership and no yes-men Business Insider, September 2021^
  3. Smith, Christian. George Clooney's Casamigos Tequila named fastest-growing spirits brand in 2022 The Drinks Business, August 1, 2022^
  4. Julia Kollewe. George Clooney sells his tequila company for up to $1bn | Business The Guardian, June 22, 2017, retrieved March 20, 2021^
  5. Natalie Robehmed. George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale Forbes, June 21, 2017, retrieved March 20, 2021^
  6. Kathleen Elkins. How George Clooney accidentally started a billion-dollar tequila company CNBC, July 24, 2017, retrieved July 30, 2017^
  7. George Clooney's tequila firm Casamigos sells for $1bn BBC News, June 21, 2017, retrieved March 20, 2021^
  8. James Fontanella-Khan, Arash Massoudi, Mark Vandevelde. Diageo pays up to $1bn for George Clooney tequila brand Financial Times, June 21, 2017, retrieved June 23, 2017^
  9. Stephen Wilmot. Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila The Wall Street Journal, June 22, 2017, retrieved July 1, 2017^