Cartoonito (UK and Ireland)

Cartoonito is a British pay television channel which targets children between the ages of 3 and 6.[1] It is run by Warner Bros. Discovery under its International division. Unlike Cartoon Network and Boomerang, Cartoonito doesn't have a +1 timeshift in the UK.[2] The channel is available in high definition on Sky Stream and Virgin Media. [3]

History

Launch as a strand on Cartoon Network Too (2006–2007)

On 14 August 2006, Turner Broadcasting System Europe announced they would launch a new pre-school-oriented strand for Cartoon Network Too known as Cartoonito, which would launch on 4 September, running from 6:00AM to 3:00PM.[4] The channel also included interstitials featuring the channel mascots teaching French in its early phase, a unique selling point and the only pre-school channel in the UK to do so.[5]

Relaunch as a full channel (2007–2017)

On 2 May 2007, Turner announced that they would expand Cartoonito to a full-time network on 24 May 2007. This allowed Cartoon Network Too to merge and replace Toonami, allowing the full Cartoonito channel to launch in the ex-Cartoon Network Too slot.[6]

On 24 May 2007, at 3:00 AM, Cartoonito launched as a standalone channel on Sky channel 619, just after the old version of Cartoon Network Too closed at 7:00 PM the previous day. The channel was broadcast from 3:00 AM until 7:00 PM and originally timeshared with Turner Classic Movies 2 (later became Turner Classic Movies +1 after 13 August 2013).

In early 2008, its website was redesigned.[7]

On 28 August 2009, it was announced that a Cartoonito block would air on Boomerang from 9:00 AM-10:30 AM on school-term weekdays beginning in September. The block aimed to introduce the Cartoonito brand to viewers who had never seen the programmes the channel offered.[8]

On 1 March 2010, it was announced that Cartoonito would be added to Virgin Media by April.[9] The channel was added on 25 March and by May had become the most widely distributed pre-school pay network in the United Kingdom. The addition to Virgin Media also saw a change in its broadcast hours, from 3:00 AM until 7:00 PM to 4:00 AM until 8:00 PM.[10]

On 26 October 2013, Cartoonito was launched on BT TV, and Cartoonito launched on Plusnet in May 2015. On 15 December 2016, Cartoonito was added to TalkTalk.[11]

Introduction of 24 hour broadcasting and 2018 UK rebrand (2017–2022)

During the premiere of Daisy & Ollie in the UK, Cartoonito shifted its aspect ratio to 16:9 widescreen on 1 November 2017. The channel moved to a full 24 hour schedule on 15 January 2018.[12] On 2 March 2018, the channel was announced for a rebrand with an updated website. The logo remained the same, with the only difference being that the eyes were changed from purple to black.[13]

2022 UK rebrand and strand relaunch on Cartoon Network (2022–present)

On 1 February 2022, the channel rebranded with the new 2021 logo and bumpers.[14] Following the rebrand, a Cartoonito strand launched on its sister channel Cartoon Network, airing weekdays from 9:00AM until 10:00AM (was briefly extend to end at 11:00AM from Spring until the Summer of 2022).[15]

On 1 October 2023, the channel transitioned to utilising the same style of promos as Discovery's free-to-air channels, although it remains a pay network.

On 27 September 2024, an HD simulcast of the channel launched on Virgin Media alongside Boomerang HD, replacing the SD feed on the service.[16]

Availability

Cable

Online

  • Now TV: Watch live

Satellite

  • Sky: Channel 610

Terrestrial

  • BT UK: Channel 471

Programming

See also

References

  1. Rick DeMott. Turner Broadcasting To Launch Cartoonito Across EMEA 21 April 2011, retrieved 17 November 2019^
  2. TV Guide Sky, retrieved 2023-07-16^
  3. Virgin Media upgrades two children’s channels to HD: Virgin Media’s cable TV customers can now access children’s channels Boomerang and Cartoonito in HD. RXTV, retrieved 28 September 2024^
  4. Cartoon Network Too unveils preschool block - UK Broadcast News | 14/08/2006^
  5. L. Stewart. Hard times - kids programming in the U.K. faces an uncertain future KidScreen, 2006^
  6. Turner Promotes Preschool Programming with Channel Changes in U.K.^
  7. Turner uses online to help brand repositioning. (2008). New Media Age, 2.^
  8. C21 Media, 28 Aug 2009 Channel profile - Boomerang^
  9. https://web.archive.org/web/20111119024512/http://www.turnermediainnovations.com/about/press-gallery/virgin-media-expands-kids-line-up-with-cartoonito^
  10. https://web.archive.org/web/20111119023927/http://www.turnermediainnovations.com/about/press-gallery/cartoonito-takes-pole-position-as-the-most-widely-distributed-pay-tv-preschool-channel-in-the-uk^
  11. Cartoonito UK Now Available On TalkTalk TV Regular Capital, retrieved 19 April 2018^
  12. RegularCapital. Cartoonito UK Now Available 24 Hours A Day retrieved 26 January 2018^
  13. RegularCapital. Cartoonito UK Rebranded 2nd March 2018 RegularCapital, 2018-03-05, retrieved 2021-12-25^
  14. WarnerMediaKidsUKFebruary2022Highlights.pdf Google Docs, retrieved 2021-12-21^
  15. WarnerMediaKidsUKMarch2022Highlights.pdf Google Docs, retrieved 2022-01-26^
  16. Virgin Media upgrades two children’s channels to HD: Virgin Media’s cable TV customers can now access children’s channels Boomerang and Cartoonito in HD. RXTV, retrieved 28 September 2024^