Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's.
History
In 1831, Carr formed a small bakery and biscuit factory in the English city of Carlisle in Cumberland; he received a royal warrant in 1841.[1] Within 15 years of being founded, it had become Britain's largest baking business.[2]
Carr's business was both a mill and a bakery, an early example of vertical integration, and produced bread by night and biscuits by day.[3]