CarGurus, Inc. is an automotive research and shopping website operating in the U.S., U.K. and Canada that assists consumers and auto dealers in comparing local listings for used and new cars, and contacting sellers.
History
CarGurus was founded in 2006 by Langley Steinert, a co-founder of TripAdvisor.[1] Langley Steinert was the company's CEO until January 2021, when CFO Jason Trevisan was named as the company's CEO.[2] The company began as an automotive community blog where consumers could post reviews and questions about local dealers, shops, and types of cars. Dealers expressed interest in advertising on the site, and the company changed its business strategy to connect dealers and consumers by putting inventory on the site along with "Deal Ratings" to help shoppers understand if they were getting a good deal.[3]
From 2009 to 2011, the company's visitor traffic increased from 9 million per month to 21 million per month.[4] Today, CarGurus is one of the most visited automotive shopping websites in the United States, with over 40 million monthly visitors.