Canterbury of New Zealand (commonly referred to simply as Canterbury) is a New Zealand sports equipment manufacturing company focused on rugby. The company originated from the Canterbury region in New Zealand.
Canterbury of New Zealand was established in 1904, producing garments in Canterbury, New Zealand. The company made military uniforms during the First World War, before producing kit for the All Blacks.[3] The brand's tagline is "Committed To The Game". Its logo features the silhouettes of three kiwi birds, creating the letters CCC, which represent the initials of the Canterbury Clothing Company and symbolize the three people who founded the company.[4]
The head office is in Avondale, Auckland, New Zealand; the global headquarters are located in London, UK; and satellite offices in Sydney, Australia.[5]
Rugby products manufactured by Canterbury include jersey uniforms, protection (head protectors and mouthguards),