Calidad Pascual S.A.U. (formerly known as Grupo Leche Pascual) is a Spanish dairy company based in Madrid, Spain. The company was founded as Grupo Leche Pascual in 1969 by Tomás Pascual. It changed its name to Calidad Pascual ("Quality Pascual") in January 2014.
History
In 1969, Leche Pascual was born in Aranda de Duero, Burgos, the result of its founder's entrepreneurial and innovative vision, Don Tomás Pascual Sanz. Since its birth, the company has offered new products year after year. Pioneer since its inception, Pascual was the first company to market long-lasting milk in the Spanish market. He also introduced Tetra Brik packaged milk. Later it was the first brand to release skim milk and then semi-skim milk.
Shortly after, the company began a stage of diversification, going from being a company that only produced milk to gradually enter other sectors. Thus, with the purchase of the Bezoya, Agua de Cardó, and Zambra springs, the group positioned itself strongly in the mineral water market. The launch of the Zumosol brand quickly made the company the leader in the juice market.
Shortly after came the turn of butter, cream and milks with juice through the launch of Bio Frutas (today, Bifrutas), creating a new category of functional foods. Another of the company's great technological innovation milestones was the launch of the ultrapasteurized liquid egg, the risk of salmonella disappearing completely.
In 1994, Pascual began its international expansion, focused mainly on the export of pasteurized yogurts and long-lasting desserts. Pascual obtained in 199 the Grade A approval granted by the US FDA (Food & Drug Administration) for the export of pasteurized yogurts to the United States, becoming the first company, outside the United States, to achieve the highest quality certification of the administration American