Calgon is a brand of water softener products owned by the Anglo-Dutch concern Reckitt Benckiser.
Advertising
In Portugal, the Calgon advertisement jingle has been the same popular one[1] for almost 30 years.
In Italy, Calgon was called Calfort from 1965 to early 2008.[2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
Criticism
In May 2011, a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however.[3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers.[4]
References
- Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!" YouTube, retrieved 2021-02-22^
- Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon gdoweek.it, October 28, 2008, retrieved February 22, 2021^
- Jill Insley. 'Washing machines live just as long without Calgon' – Which? TheGuardian.com, 26 May 2011, retrieved 19 July 2016^
- Leven wasmachines langer met Calgon? retrieved 19 July 2016^