The Cadillac Palace Theatre is a theater in the Loop community area of Chicago, Illinois, United States. Operated by Broadway In Chicago of the Nederlander Organization, it seats 2,344 and is located at 151 West Randolph Street.
Opened in 1926 as the New Palace Theatre and designed largely in the French Baroque style, it is connected to the historic Eitel Brothers' Bismarck Hotel (Allegro Royal). It was known as the RKO Palace Theatre from 1931 to 1953, as the Eitel's Palace Theatre from 1953 to 1972, and as the Bismarck Theatre from 1984 to 1999. The automobile manufacturer Cadillac has held the naming rights since 1999.
History
The theater opened in 1926 as the New Palace Theatre with Roger Wolfe Kahn and his Orchestra topping the bill. It was built at a cost of $12 million as part of the Eitel Block Project. In the 1960s, the theater was renamed the Bismarck Theatre and later turned into a rock venue. In 1999, it was renovated and renamed the Cadillac Palace Theatre after Cadillac purchased naming rights. It currently has a maximum capacity of 2,344 people. Since this reopening, it has been home to many pre-broadway hits. Broadway In Chicago has allowed for more Broadway hits to tour through Chicago, causing a great economic impact on the city of Chicago.