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CR Snow

CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]

Brands

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]

See also

  • Beer in China

External links

References

  1. About us - China SABMiller plc, retrieved 20 September 2011^
  2. SABMiller forms new China JV Independent Online, 18 August 2011, retrieved 30 September 2011^
  3. SABMiller invests further into Chinese beer market Reuters, 18 August 2011, retrieved 30 September 2011^
  4. China Resources/SABMiller JV buys breweries from Heineken Reuters, 13 July 2011, retrieved 30 September 2011^
  5. China's Snow jumps Bud Light to be world No 1 Reuters, 31 March 2009, retrieved 30 September 2011^
  6. SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer The Telegraph, 22 August 2011, retrieved 30 September 2011^