COS is a fashion brand in the H&M Group,[1] which includes H&M, Other Stories, Monki, and Arket. Its name is an acronym for “Collection Of Style.”
Description
The brand retails contemporary minimalist clothing for women and men at mid-range prices.[2] The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products.[3] The brand's marketing strategy has long sought to associate it with art and design.[4][5]