Business Fish

Business Fish (ビジネスフィッシュ) is a fictional character created by Yuichiro Ohno and produced by the Japanese company Quan, Inc. Featuring a salaryman with the head of a fish, the character has been featured in a web comic series by Quan, Inc., as well as being known for its stickers on Facebook and Line.[1][2] A 3D motion-capture anime series aired on Tokyo MX from July 7 to August 11, 2019.[3]

Background and creation

Business Fish was created by Yuichiro Ohno and published by Quan, Inc.[4] Ohno posted several web comics with Quan, Inc. featuring Business Fish. A sticker sets featuring the character were released in 2015 on Facebook and Line.[2] The Facebook sticker set was downloaded 250,000,000 times worldwide.[5]

Characters

The original creation concept and web comic focused on Business Fish, a white-collared salaryman who often skips work but uses his abilities to help people in need. Other characters who appeared in the web comic include Craig, Business Fish's colleague; Chairman, Business Fish's best friend; Octopus CEO, the CEO of the company; Dog, Business Fish's pet dog; Manager, Business Fish's manager; Amuro, a colleague from the R&D section of the company; and Lady Fish, Business Fish's older sister.[7]

Anime adaptation

  • Tai Uowaki (魚脇 タイ)
  • [3]
  • Tai is a salaryman with the head of a fish, working at Sea Vision. He feels inadequate about his life.
  • Mai Otohime (乙姫 舞)
  • [3]
  • Otohime is Tai's high school classmate who was popular when they were students. She and Tai begin dating.
  • Fudō Umino (海野 ぶどう)
  • [3]
  • Fudō is Tai's junior colleague, who Tai feels is irresponsible.
  • Hachio Takoyama (蛸山 八男)
  • [3]
  • Hachio is Tai's colleague and confidant.
  • Ebika Ise (伊勢 えびか)
  • [3]
  • Ebika is Tai's colleague with the head of a shrimp.
  • Asase (浅瀬課長)
  • [3]
  • Asase is the chief of Tai's department.
  • Mosugu Isono (磯野 もずく)
  • [3]
  • Mosugu is Tai's colleague.
  • Ika (IKAちゃん)
  • [3]
  • Ika is a fashionable employee of a café with the head of a squid.

Media

Anime

In June 2019, Quan, Inc. announced that a joint partnership had been formed with Toho to create and distribute a 3D CG anime adaptation based on the original Business Fish character.[8] The series began airing on Tokyo MX, BS11, and Hulu from July 7 to August 11, 2019. The series is directed by Takashi Sumida, who created the drama Kakū OL Nikki, with animation provided by IANDA. The voice cast features a variety of Japanese actors, television personalities, and voice actors, who were selected out of 100 applicants and provided the motion capture for their characters.[2][9] The ending theme song is "Don't Stop Moving" by Sarah Kelly, and the animation featured in the ending sequence was motion captured by dance group Shit Kingz.[3][10]

Episode list

Episode list

References

  1. Stuart Dredge. What is Business Fish and why is he in your Facebook comments? The Guardian, 2015-02-19, retrieved 2019-07-14^
  2. Kara Dennison. Business Fish Makes the Jump from LINE Stamp to Anime Star Crunchyroll, 2019-06-21, retrieved 2019-07-14^
  3. Crystalyn Hodgkins. Business Fish 'Motion Capture Anime' Announced With July 7 Premiere Anime News Network, 2019-06-21, retrieved 2019-07-14^
  4. PROFILE - ビジネスフィッシュ / おどるモワイくん / Mr.Egg / キャラクターデザイナー、イラストレーター、クリエーター Yuichiro Ohno, retrieved 2019-08-12^
  5. 新時代のサラリーマンキャラ「ビジネスフィッシュ」東宝が開発・発信へ 頭は魚、体は人間 Oricon, 2019-06-05, retrieved 2019-08-12^
  6. ビジネスフィッシュ - Quan Inc. Quan, Inc., retrieved 2019-08-15^
  7. Business Fish - Quan Inc. Quan, Inc., retrieved 2019-08-15^
  8. スタンプ発、世界2.5億ダウンロード超のキャラクター「ビジネスフィッシュ」を"全編モーション・キャプチャー"で東宝がTVアニメシリーズ化! PR Times, 2019-06-21, retrieved 2019-08-15^
  9. 声優×俳優×タレント... "体は人間、頭は魚"なサラリーマン描くTVアニメ「ビジネスフィッシュ」7月放送 Anime! Anime!, 2019-06-21, retrieved 2019-08-15^
  10. アニメ「ビジネスフィッシュ」頭は魚、体は人間の会社員がキレキレダンス披露 Natalie, 2019-07-08, retrieved 2019-08-15^