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Business & Decision

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.[2]

History

  • 1992: founded by Patrick Bensabat in France
  • 2001: listed on Euronext Paris' nouveau marché euronext: BND. First international acquisitions in Belgium and UK
  • 2002-2006: expansion in 12 countries including first acquisition in the United States
  • 2012: 20th anniversary
  • 2014: acquisition of Ceri Medical[3] & InFact[4]
  • 2016: death of founder Patrick Bensabat[5]
  • 2018: Orange Business Services acquires majority stake of the capital of Business & Decision[6]

Activities

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

  • Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
  • e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
  • Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
  • Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

  • Belgium
  • France
  • Luxembourg
  • Mauritius
  • Morocco
  • Netherlands
  • Russia
  • Spain
  • Switzerland
  • Tunisia
  • United States
  • Switzerland

Key figures

Quotation and shareholding

  • Company listed at Euronext Paris
  • ISIN = FR0000078958 - BND
  • Currency = euro
  • Shareholding :
  • Founder & Family: 65%
  • Float (Euronext C): 35%

External links

References

  1. Yahoo Finance data on Business & Decision^
  2. Euronext - BUSINESS ET DECIS.^
  3. Peter Mansell. Business & Decision acquires non-interventional specialist Ceri Medical PharmaTimes, 2014-04-24, retrieved 2021-12-16^
  4. BUSINESS & DECISION acquiert INFACT, FUSACQ Buzz www.fusacq.com, retrieved 2021-12-16^
  5. BRIEF-Business & Decision announces death of CEO, Patrick Bensabat Reuters, 2016-02-01, retrieved 2021-12-16^
  6. Orange acquires French consulting firm Business & Decision www.consultancy.eu, 2017-10-27, retrieved 2020-04-14^