Bushnell Corporation

Bushnell Corporation is an American firm that specializes in sporting optics and outdoor products. It is based in Overland Park, Kansas and is a wholly owned subsidiary of Revelyst.[2] Bushnell makes binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night-vision devices and other optical equipments.

Company history

The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order.[3] Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from manufacturers in Hong Kong, Taiwan, and Japan, who provided optics to his patented specifications.[3]

Products

Optics

Under license from EOTech, Bushnell also sells Holosight, a polymer-cased non-magnifying holographic weapon sight that generates an illuminated virtual crosshair that appears to be floating in front of the gun in perfect alignment.[29][30][31][32]

Bushnell introduced the AR Optics 1-4 scope in 2018. It has a 30mm tube and has an objective lens diameter of 24mm. It has caliber-specific reticles that are illuminated for use in low-light. The AR Optics 1-4 is intended for use with modern sporting rifles.[33]

Riflescopes: Bushnell makes a variety of scopes, most famously the "Elite", "Trophy" and "Legend" lines. They won an Editor's Choice award in 2007 for their Elite 4200 6-24x40 scope from Outdoor Life magazine.[22][23] Their current line mainly consists of the "Banner", "Forge", "Elite Tactical", "Engage", "Nitro", "Prime", "TAC" series, as well as the previous "Trophy", "AR" and "AK" series.
Binoculars: Bushnell sells a wide variety of binoculars and was awarded the Best Buy award from Outdoor Life magazine in 2005 for their Browning Sports Optics binoculars and in 2006 for their Legend binoculars.[24][25]
Microscopes
Telescopes: Bushnell made smaller amateur optical telescopes. Some popular models include the "ARES 5", and the "Voyager" series. Some of the telescopes they sold were direct copies of other models too.
Spotting scopes for

Outdoor

Bushnell produces WeatherFX personal weather stations for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.[34]

Bushnell created two GPS products in 2006 that are the first such devices to integrate aerial and satellite imagery into the display.[35] They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info.[36][37] In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream magazine.[38]

Bushnell also has a line of simple GPS devices called Backtrack. They allow users to set up to five locations (depending on the model) and forget about the device until they have to return. The device then uses a digital compass and basic GPS technology to guide users back to the set location.

Radar guns

Bushnell Speedster radar guns are designed for athletes, coaches, trainers, etc. to track speed with an accuracy of ±1 mph within a range of 1500 ft.[26]

Golf rangefinders

In 2019, Bushnell released the Pro XE laser rangefinder. The Pro Xe is accurate to within one yard from a distance of 500 yards. The Pro Xe also includes an adjustment system to take into account the slope of the course; the unit even takes into account differences in air pressure due to altitude and other elements such as temperature to improve accuracy. The Pro Xe's optics offer 7x magnification. The Pro Xe is also equipped with magnets so it can be placed any metal portion of a golf cart.[41]

Magazine loaders

Bushnell released an electric magazine loader under its Butler Creek brand in 2018. The ASAP Electronic Magazine Loader automatically positions loose ammunition and feeds it into magazines. The magazine loader's hopper can accept 60 rounds at a time. Users select how many rounds they want to be loaded and the press a button to start the process of loading an attached magazine. Bushnell also offers manual magazine loaders under the Butler Creek brand.[42]

type	Subsidiary
foundation	1948, in California
founder	David P. Bushnell
location city	Overland Park, Kansas‡R1R‡
location country	United States
area served	worldwide
key people	Matt Reintjes, VP of Outdoor Products Blake Lipham (CEO since November 2010)
industry	Imaging
products	Binoculars, telescopes, riflescopes, flashlights, GPS devices, holographic weapon sights, sunglasses, laser rangefinders, night-vision devices, speed guns, spotting scopes, trail cameras, Travel Tunes, WeatherFX
parent	Revelyst
subsid	Browning Sports Optics Simmons Outdoor Corporation Tasco
homepage	Bushnell.com