Burger King Israel

Initial run, 1993–2010

Burger King first entered Israel in 1993,[2] under the ownership of Yair Hasson, Meshulam Riklis and Kamor Motors.[3] In 1998, Hasson and Riklis bought out Kamor for USD$14.8 million. In 2001 Hasson sold his share to Riklis, making Riklis the sole owner.[4]

Upon Hasson's departure, the company's management underwent several changes, including several new CEOs over the next few years. Each CEO tried to change the chain's strategy, all of which proved ineffective. Eventually, this led to the franchise's collapse after Burger King slowed down the deployment of its branches. In 2003, Burger King Israel had accumulated ₪98 million (US$27 million) in debt. Brothers Eli and Yuval Orgad bought the chain's fifty-six restaurants for ₪30 million (US$8.3 million).

Burger King Israel was purchased by Orgad Holdings after declaring bankruptcy in 2005, the locations remained open.

The owner of Burgeranch, Yossi Hoshinski, died of a heart attack in early 2008; shortly thereafter, Burgeranch entered bankruptcy.[5] Orgad Holdings bought Burgeranch from bankruptcy for over NIS 100 million.[6] In 2010, it was announced that Orgad Holdings would be re-branding its Burger King locations as Burgeranch. At the time the two chains were merged there were 55 Burgeranch locations and 52 Burger King locations, creating 107 locations in the country.[7]

Failed re-emergence, 2013–14

In July 2013 it was announced that Burger King was attempting to return to the Israeli market, three years after the dissolution of its franchise in the country.[8] The company's desire to re-enter Israel stemmed from recent ownership changes in the parent company. In late 2010, the chain was acquired by Brazilian private equity fund 3G Capital for US$4 billion. The new ownership enacted an aggressive strategy of entering markets Burger King was currently not operating in, in a bid to chip away at the market share of its competitors. Discussions for a new franchise owner included Yair Hasson, Burger King's former franchisee in Israel. If the negotiations had proved successful, twelve new Burger King restaurants were expected to open within the first year it reentered the Israeli market, with fifteen more set to open in 2014.[9]

In November 2014, news began to circulate that Burgeranch was in talks to sell fifty-one of their seventy-two locations to a new business group, including Hasson, that would convert them back into Burger King locations. The remaining twenty-one locations would be shut down under the agreement.[10] The deal fell through.

Re-emergence, since 2015

In June 2015, a group of investors, including Pierre Besnainou, obtained the Israeli franchise for the brand.[11] Fifty branches around the country are planned within five years, at an initial investment of US$12 million.[12] The first branch opened on 1 February 2016 across from Rabin Square in Tel Aviv,[13] which is not kosher.[14] On 9 March their second location opened, in the Ramat HaHayal neighborhood in Tel Aviv. As of 2020, there are 11 branches in the country.

On 6 April and 11 April 2016, the third and fourth locations opened, in Dizengoff Center and Azrieli Center respectively. Both of these locations were kosher, making half of the locations in Israel kosher.[15] In 2017, an additional kosher branch was opening in Hod Hasharon and an unkosher branch in Beersheba.

During the Jewish festival of Hanukkah, Jews traditionally indulge in eating oily and fried foods—such as sufganiyot, an Israeli round jelly doughnut—in connection to the miracle of the cruse of oil. In 2016, Burger King Israel introduced their "SufganiKing" : a Whopper with two sufganiyot in place of the bun. The SufganiKing was available during Hanukkah 2016 (December 25, 2016 – January 1, 2017),[16] and costed ₪14.90 (US$4.00). Burger King Israel's chief executive officer, Steve Benchimol, said of the SufganiKing, "This matching of two popular Israeli food items was inevitable for us. We’re proud to be able to end 2016 on a creative, festive note." Burger King Israel employees who had eaten the SufganiKing called it "delicious".[17]