Products
Bukalapak has undergone significant development from initially just a marketplace platform to an all-commerce platform serving both online and offline markets. Serving approximately 130 million users and 16.8 million MSME partners, the company has become one of the major players in e-commerce in Indonesia.[22][23][24]
In general, Bukalapak's business lines consist of marketplace, online to offline (O2O), business to business (B2B), financial, and logistics. Bukalapak's marketplace provides various types of products, both physical and virtual, covering various categories such as gadgets, hobbies, fashion, daily necessities, and games. Additionally, there are financial services offered including insurance, loan financing, investment in mutual funds and gold, as well as digital banking.
Bukalapak's O2O business, referred to as Bukalapak Partners, enables communities to sell various physical and virtual products alongside basic financial services aimed at individuals without access to banking services (such as money transfers, bill payments, and investments). According to a study conducted by Nielsen in 2022, Bukalapak leads digital penetration among small shops in Indonesia with a percentage reaching 56%.[25][26][27]
Furthermore, Bukalapak's financial business includes BMoney and Bukatabungan. BMoney is an online investment application owned by Buka Investasi Bersama. BMoney users can engage in stock trading transactions of various issuers in Indonesia. Since its launch in 2020, BMoney has served nearly 1 million investors with total assets under management reaching more than Rp1 trillion.[28][29] On the other hand, Bukatabungan is a digital banking application introduced by Bukalapak in collaboration with Standard Chartered, a British-based multinational financial services company.[30][31]
In the logistics business, Bukalapak launched BukaSend in 2019. BukaSend allows Bukalapak partners to become shipping agents. This service is accessed through the Bukalapak application and can be used to send packages without the need to visit an agent.[32][33] Since 2020, Bukalapak has also introduced BukaGudang, a fulfillment service aimed at helping merchants manage their operational activities through warehouse management and storage, packing goods, and distributing items to third parties.[34]
