Bubly Sparkling Water, or simply Bubly, is a line of flavored sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavors introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.[1]
Product
Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging containing a personal message and a greeting printed on the tab or cap. All varieties of Bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavors.[2][3] The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavors. However, the brand has expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut pineapple, blueberry-pomegranate, and white-peach-ginger varieties. An unflavored version, under the name "justbubly" is also available.[4]