History
In 1908, Kanekichi Yasui established Yasui Sewing and Co. that provided repair services and parts for sewing machines. Meanwhile, Masayoshi Yasui inherited his company and renamed it to Yasui Brothers' Sewing Machine Co.[14]
In 1928, the company's first product was a chain stitch sewing machine capable of producing straw hats. The machine was popular for its durability compared to German machines at the time.
They introduced and began mass production of home sewing machines in 1932, when Jitsuichi Yasui, Masayoshi's younger brother and co-founder of their company, succeeded in developing shuttle hooks.
In 1934, it was renamed Nippon Sewing Machine Manufacturing Co. which it subsequently manufactured industrial sewing machines in 1936.
Their 200 HA-1 domestic straight stitching sewing machines were exported to Shanghai, being requested by the Japanese government.
In 1979, it introduced and manufactured its first computerised sewing machine called ZZ3-B820 "Opus 8".[15]
They started making commercial/multi needle sewing machines in 2003 with the introduction of the PR-600. 2010 marked its introduction of PC design and editing software on its sewing/embroidery machines (Innov-is I) called PE-Design.
In 2013, it introduced a home cutting machine named the CM550DX.
For the Japanese market, Brother introduced a sewing and embroidery combination machine called Parie in 2017.[16]
On 7 August 2018, Brother officially revealed its new 2019 sewing machine product lineup[17] at its Back To Business Dealer Conference held annually in Orlando, Florida to commemorate Brother's 100th anniversary since its inception in 1908. The newest top-of-the-line Brother sewing/embroidery/quilting machine is the Luminaire Innov-ìs XP-1. It features StitchVision technology, which uses light projections to virtually preview a stitch accurately and precisely, as well as a 10.6" by 16" maximum embroidery area.[18]
