Broccoli Pizza and Pasta LLC (also known as Broccoli) started as a self-operating Italian restaurant headquartered in Dubai, United Arab Emirates. It primarily serves pizza, pasta, lasagna, soup and salad.[1][2]
The company also provides franchises, and has, franchise opportunities globally.[3][4]
In 2011, the first Broccoli Pizza & Pasta opened its door in Tecom, Dubai. After a year, the 2nd branch was opened in Jumeirah, Dubai.[4]
The first Broccoli Pizza and Pasta location outside UAE opened in Riyadh, Saudi Arabia in 2015.[4]
Later in June 2016, this chain opened a branch in Covent Garden, London, United Kingdom. As of December 2016, it operates at 40+ store, 30 of which are in the UAE, its originated country origin, and 15+ are located in foreign markets.[2]
The company aspires to expand to 300 locations by 2018 across Middle East and North Africa, Asia and Europe.[2][5]
Broccoli Pizza and Pasta is an Italian-style fast food restaurant specializing in pizza, pasta, salad, soup and lasagne. This restaurant gives customers an option to customize their own meal. In UAE, Broccoli serves Coca-Cola products for its beverage.[5]
Broccoli Pizza and Pasta's signature product is Original Italian Pizza. In 2015, Broccoli Pizza and Pasta introduced the Pesto Pasta which had annual sales of over $200,000.[5]
The company began selling their homemade juice at some UAE stores in 2015.[5]
The company had put years into researching the markets around the world with the aid of PICO International since it being on a concept stage in 2009. The company made available the opportunity to Franchise with a startup fee of $12,500 and with a total capital expenditure of $250,000. This totaled up to an average revenue per site of $15,000 per week.[4]
