British Columbia Magazine is a geographic and travel magazine in British Columbia. Its coverage includes travel, outdoor recreation, geography, wildlife, conservation, people, science and natural phenomena, First Nations culture, heritage places, and history within the province, with a tradition of extensive use of photography. Founded in 1959 as Beautiful British Columbia magazine, the publication is currently owned by OP Media Group.[1]
History
In 1959, founding editor Clyde Herrington pitched the idea of an all-colour British Columbia travel publication to the B.C. provincial government. The first issue, titled Beautiful British Columbia: Land of New Horizons, appeared that year at a time when B.C. was little known outside of Canada.
The magazine used full-colour, large-format layout and high photographic content techniques that were relatively uncommon at the time. The cover line on the summer 1959 launch issue proclaimed, "48 pages of sparkling colour". The magazine reflected a new era of expansionism in the province, heralding major new highway construction and the launch of a government-run ferry fleet (BC Ferries) that would alter travel within B.C.
In the early 1960s, sales increased dramatically as residents began to send Beautiful British Columbia Magazine subscriptions to friends and relatives across Canada and around the world.[1]