The Brigada Group of Companies is a Filipino conglomerate, with interests in entertainment and consumer goods. editions in Mindanao, a network of FM stations across the Philippines, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies. Its subsidiary, Brigada Mass Media Corporation (BMMC) is a newspaper company and media network[1] in the Philippines.
History
Brigada was founded by former Bombo Radyo General Santos anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos.
Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region. As of October 18, 2023, the newspaper has stopped its circulation.
In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[2]
Since February 2013, Brigada News FM has expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[3]
In April 2014, Brigada News FM National Offices in Makati was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National, which later moved to Mareco-owned 105.1 in July 2023, and completing the three broadcast centers of the network, Manila, Cebu and General Santos.[4]
On March 31, 2025, Brigada Group launched its new tagline "Delightful Philippines" for all its FM stations and launched its music video featuring Music Travel Love that promoting local tourism and sustainable job creation within the cities that host BNFM stations.
Brigada News FM
Overview
Brigada News FM stations are collectively known as Brigada News FM Philippines. Currently, Brigada News FM has more than 50 owned and operated FM stations across the country, the most number of stations for a news-formatted radio network compared to their other networks in AM radio and more are planned to be opened.[5][6][7]
Stations
A majority of BMMC's stations were acquired from Baycomms (prior to the merger in 2013), hence becoming Brigada's official broadcast licensee, except the following stations that are either acquired or operated under airtime lease agreements:
- Luzon
- Visayas
- Mindanao
- DWBM Manila, DYAC Cebu, and DXAC Davao: Owned by Mareco Broadcasting Network.
- DWKM Naga, DWED Legazpi: Owned by Century Broadcasting Network.
- DWLH Sorsogon: Acquired from Hypersonic Broadcasting Center.
- DYMG Bacolod: Acquired from Armed Forces of the Philippines.
- DZBM Baguio: Acquired from Mareco Broadcasting Network.
- Brigada News FM Zamboanga first utilized 93.1 FM under airtime lease from Audiovisual Communicators Inc. in 2013 before moving to Baycomms-owned 89.9 FM in 2015.
Brigada TV
Analog Free TV
Digital Free TV
Cable TV
Other Products
Unlike other media entities, Brigada Mass Media does not rely on as much third-party advertisements compared to other major radio stations. All radio commercials except for competing pharmaceutical products (i.e. Unilab products) are generally allowed to be advertised in the station. Following the acquisition of the 105.1 Metro Manila frequency, disclaimers (i.e. Mahalagang Paalala ...) in radio commercials have been improved to more closely follow other radio commercials. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation. Brigada Healthline products are also aired as an early morning blocktimer on 91.5 Win Radio Manila as of 2017.[8]
Others
- Brigada DigiTV, its own digital set-top-box introduced and launched on February 2024 and currently available in General Santos and surrounding areas.[9]
External links
References
- Richelyn Gubalani. Media exec gunned down in GenSan www.pna.gov.ph, Philippine News Agency, 4 June 2021, retrieved 15 March 2025^
- Healthline^
- Brigada News FM Stations^
- Brigada News FM National^
- History Brigada.ph, retrieved November 13, 2016^
- NTC FM Stations (as of June 2022) via FOI website foi.gov.ph, February 14, 2023^
- 2024 NTC FM Radio Stations (as of December 2024) National Telecommunications Commission, March 31, 2025^
- A Mindanao reporter's magical success MindaNews, retrieved January 6, 2015^
- Brigada Group's post Facebook, 1 February 2024, retrieved 15 March 2025^