Brice Foods was a company based out of Dallas, Texas, and was the parent of the frozen yogurt franchise I Can't Believe It's Yogurt. Brice Foods was sold in 1996 to Yogen Früz of Toronto, Canada, and the founders were no longer involved in the company.
I Can't Believe It's Yogurt
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] In 1981, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name from "This Can't Be Yogurt!" to the backronym for its initials, "The Country's Best Yogurt."[2]
Fraud case
In 1999, several Brice Foods executives were sued for investment fraud and conspiracy by investors in international franchise operations.[3] The allegations related to Brice Foods' misappropriation of investor funds and defaulting on promissory notes back to 1992, and the flow of money to top company executives of Brice Foods.[4] A state court trial in San Antonio, Texas found the executives not liable on all counts.
See also
References
- Christine Stube. I Can't Believe It's Yogurt! Dallas Dairy Foods, February 1990, retrieved 2008-11-16^
- Seth Stevenson. What does KFC stand for now? Slate, 3 May 2004^
- Texas Justice: Expert Witness Report On Brice Foods' Conduction Of Securities Fraud Against 100 Investors From 1990 Through 199 -- Understanding The $12 Million Motive For The Yogurt Shop Murders Statement Of Barbara Bader Aldave Dean, St. Mary'S School Of Law (Part 1 of 3)