Brian G. Dyson (born September, 1935)[1] was the chief executive officer (CEO) of Coca-Cola Enterprises Inc. from 1986 to 1991.
Dyson is also known for his “five balls” speech.[4]
Career
He joined Coca-Cola Co. in Venezuela in 1959 and worked for many years in South America, the Caribbean and Mexico. In 1978 Dyson was named the president of Coca-Cola United States, the company's U.S. soft drink division. In 1983, he was named president of Coca-Cola North America, with responsibility for the company's entire North America portfolio. In 1986 Dyson was named president and chief executive officer (CEO) of Coca-Cola Enterprises (CCE).[5]
He served as a Senior Consultant to The Coca-Cola Company from January 1992 to October 1993.