BrewGroup was a New Zealand tea and coffee company, which started as Bell Tea in 1898. Bell Tea is the country's oldest tea manufacturer.[1] As of 2014, over 3 million Bell Tea bags were made each day in Auckland.[1] Its tea brands gave BrewGroup a 40% tea market share as of 2013.[2] It was acquired by Jacobs Douwe Egberts in 2017.
History
The Bell Tea Company was founded in 1898 by Norman Harper Bell after moving from Melbourne to Dunedin.[3] Bell partnered with R. Wilson and Co. in 1898 and trademarked Bell Tea, which lasted until 1905 when he ended the partnership, bought the Bell Tea and other trademarks, and found two new partners. The company then became the Bell Tea and Coffee Co.[1]