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Bread Ahead

Bread Ahead is a chain of bakeries that also provide baking classes in London, United Kingdom. It was founded in 2013 by Matthew Jones[1] in London's Borough Market.[2] Under Jones' guidance as founder and head baker, it has specialised in[3] doughnuts,[4] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex.[5] It also sells sourdough breads, cakes, pizza, coffees and pastries.[6]

Locations

As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai.[7][8][9][10][11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe.[12]

Baking school

In 2014, Bread Ahead set up a bakery school to teach customers.[14][15][16][17][18] During the lockdown in 2019/20 they moved the baking classes online.[19][20] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.[21]

Matthew Jones

Matthew Jones founded Bread Ahead Bakery and Baking School,[3] after having spent 15 years working in Michelin-starred restaurants.[22]

In 2017 Jones published Baking School: The Bread Ahead Cookbook,[23] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.[24]

External links

References

  1. Our Story Bread Ahead, retrieved 2022-05-26^
  2. Twisper Business. Keeping up the pace during lockdown business.twisper.com, retrieved 2022-02-17^
  3. Luke Abrahams. Doughnut mecca Bread Ahead is opening a new branch in Soho www.standard.co.uk, 2017-12-29, retrieved 2022-02-17^
  4. Bread Ahead • The Cult London Bakery With The Legendary Doughnuts Secret London, 2021-06-04, retrieved 2022-02-17^
  5. Victoria Stewart. Made in London: meet baker Matt Jones of Bread Ahead Bakery www.standard.co.uk, 2015-04-09, retrieved 2022-02-17^
  6. Bread Ahead is opening a huge restaurant, bakery and school in Wembley Hot Dinners, 20 March 2019, retrieved 2022-02-17^
  7. Dubai Expo 2020 nearing an end: Some must-have culinary experiences at the Expo The Financial Express, 13 February 2022, retrieved 2022-02-17^
  8. Interview with Founder & Head Baker of Bread Ahead Matt Jones Healys LLP, 2021-09-21, retrieved 2022-02-17^
  9. Learn to bake in Dubai at Borough Market's famous Bread Ahead What's On, 2021-11-03, retrieved 2022-02-17^
  10. Leonie Cooper. Holy dough! Bread Ahead for Southwark Cathedral café residency Time Out London, September 2021, retrieved 2022-02-17^
  11. James Hansen. One of London's Destination Bakeries Thinks Staying Local Is the Future Eater London, 2020-07-23, retrieved 2022-02-17^
  12. Leonie Cooper. Holy dough! Bread Ahead for Southwark Cathedral café residency Time Out London, September 2021, retrieved 2022-05-19^
  13. Patricia Baes. London Bakery Bread Head Is Opening in the PH This 2025 Spot.ph, 2025-05-09, retrieved 2025-05-10^
  14. bighospitality.co.uk. Bread Ahead to open Soho cafe amid bakery sector boom bighospitality.co.uk, 15 December 2017, retrieved 2022-02-17^
  15. Alex Plim. Bread Ahead Bakery School: Doughnut Workshop Time Out London, 16 February 2017, retrieved 2022-02-17^
  16. Bread Ahead launch interactive online baking workshops Hot Dinners, 13 May 2020, retrieved 2022-02-17^
  17. Luxury Hospitality Magazine talks to Matthew Jones, the Founder of Bread Ahead - Luxury Hospitality Magazine retrieved 2024-02-21^
  18. Tom Howells. No dough? Bread Ahead is running free sourdough classes this summer Time Out London, 13 June 2017, retrieved 2022-02-17^
  19. Leke Oso Alabi. UK entrepreneurs forced to adapt to survive Financial Times, 2020-03-26, retrieved 2022-02-17^
  20. Borough Market Diaries: behind the... Great British Food, retrieved 2022-02-17^
  21. Improve your baking skills with an online course The Independent, 2020-06-03, retrieved 2022-05-19^
  22. Recipes for success: London's Bread Ahead founder chef Matthew Jones offers cinnamon bun recipe for Ramadan Arab News, 2023-03-31, retrieved 2024-02-21^
  23. Baking School: The Bread Ahead Cookbook by Justin Gellatly 'WHSmith, retrieved 2024-02-21^
  24. Bread Ahead: The Expert Home Baker : A Masterclass in Classic Baking 2021-11-11^