Brave Robot was a brand of vegan ice cream made using Perfect Day's synthesized milk proteins.[2][3] It had no lactose, but does include yeast-produced molecules reproducing those found in milk.
The ice cream came in 8 flavors: Raspberry White Truffle, Blueberry Pie, A Lot of Chocolate, Peanut Butter 'n Fudge, Hazelnut Chocolate Chunk, Buttery Pecan, Vanilla 'n Cookies, and Vanilla.[4]
By the end of 2021, the company had sold one million pints of ice-cream.[5] By 2022 the product was available in 8000 stores across the USA.[6]
In 2023, the company's parent group, The Urgent Company, was bought by Superlatus;[7] Superlatus had announced plans for Brave Robot to launch a line of pulse protein snacks in 2024.
As of 2024, the brand was defunct.
See also
- Coolhaus
References
- Elaine Watson. Animal-free dairy ice cream startup Brave Robot secures listings in 5,000 stores FoodNavigator-USA, 2021-02-04, retrieved 2022-05-23^
- Jonathan Shieber. Brave Robot ice cream launches as the first brand from the Perfect Day-backed Urgent Company TechCrunch, 2020-07-15, retrieved 2020-12-22^
- Michael Wolf. We Tasted Brave Robot, The Ice Cream Made From Animal-Free Dairy The Spoon, 2 August 2020, retrieved 23 December 2020^
- Colleen De Bellefonds. This New Vegan Ice Cream Brand Uses Microbes and Science To Make 'Animal-Free Whey' - And It's Delicious Well+Good, 22 October 2020, retrieved 23 December 2020^
- Jocelyn Martinez. Brave Robot sells 1 million vegan ice cream pints, saving the equivalent of 1 million miles of emissions VegNews, 2021-11-09, retrieved December 5, 2024^
- Brave Robot's Animal-Free Ice Cream: The Future Favors the Brave Perfect Day, 2022-07-12, retrieved December 5, 2024^
- Superlatus takes on Perfect Day's animal-free brands through acquisition of The Urgent Company, plus further surprise moves Vegconomist, 2023-08-25, retrieved December 5, 2024^