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Brandt (brand)

Brandt is a French brandname producing various home equipment, created in 1924 by Edgar Brandt. His first company was the Société des Etablissements Edgar Brandt, established in 1902 as a locksmith and producer of decorative ironworks. During the First World War, they expanded into arms manufacturing. In 1956, at the time of their takeover of Hotchkiss, the company's turnover consisted of two parts arms and one third home appliances.[1] The company is currently owned by Cevital.

History

Brandt was established in 1924. In 1956, Brandt expanded its operations by acquiring the vehicle and arms manufacturer Hotchkiss et Cie, leading to the creation of Hotchkiss-Brandt.[1] A decade later, in 1966, Hotchkiss-Brandt merged with Thomson, now known as Thomson SA.

In 2000, Brandt merged with the French appliance company Moulinex. However, following Moulinex’s bankruptcy in September 2001, Groupe SEB took over its activities. In 2002, Brandt itself was acquired by Elco Holdings, an Israeli holding and appliance company.[2] In 2005, Elco-Brandt was bought by the Spanish appliance manufacturer Fagor, and the brand became known as FagorBrandt.

In 2014, Brandt underwent another ownership change when it was acquired by the Algerian conglomerate Cevital.

On December 11, 2025, the Brandt Group was finally placed in compulsory liquidation.[3] At that time, the company had 700 employees in France.[4]

Brands of the group

Groupe Brandt (Brandt group) - Distinct from Brandt (brand) - comprised four brands:[5]

  • Brandt
  • Sauter
  • De Dietrich
  • Vedette

Manufacturing facilities

former :

  • Lyon (France): Production of high-end washing machines[6]
  • Aizenay (France): Production of microwaves ovens[7]
  • La Roche sur Yon (France): Production of high-end washing machines, high-end tumble-dryers and dishwashers[8]
  • Verolanuova (Italy): Production of refrigerators[9][10]
  • Nevers (France): Production of components (essentially engines)[11]
  • Lesquin (France): Production of refrigerators, freezers and wine cellars[12]

External links

References

  1. Daniel Tard. Hotchkiss, petit dictionnaire du "juste milieu" Editions Charles Massin, October 15, 1994^
  2. Business Profile ELCO, 2011-07-10, retrieved 2023-10-24^
  3. Brandt : le tribunal prononce la liquidation du dernier fabricant de gros électroménager en France, 700 emplois supprimés Le Figaro, December 11, 2025, retrieved December 12, 2025^
  4. Espoir Reprise de Brandt : avec Metavisio-Thomson Computing, de beaux engagements et un projet vacillant Libération, January 12, 2026, retrieved January 15, 2026^
  5. Sauter, Vedette, de Dietrich : que vont devenir les marques du groupe Brandt ? La Tribune, December 15, 2025, retrieved January 15, 2026^
  6. Lyon : Pourquoi Cenntro Motors (ex Brandt) a été un fiasco industriel www.20minutes.fr, retrieved 2017-06-24^
  7. La reconversion réussie des anciens sites vendéens lesechos.fr, 2016-02-09, retrieved 2017-06-24^
  8. Aux Ajoncs, S20 Industries relève la tête Ouest-France.fr, retrieved 2017-06-24^
  9. Barbara LeBlanc. FagorBrandt veut vendre son site italien de Verolanuova - Electroménager L'Usine Nouvelle, 2012-06-01, retrieved 2017-06-24^
  10. Edizioni Brescia S.p.A. Verolanuova, di Brandt restano solo i capannoni Epilogo in tribunale Bresciaoggi.it, retrieved 2017-06-24^
  11. L'usine de Nevers va être cédée lesechos.fr, 2004-04-02, retrieved 2017-06-24^
  12. Brandt Industries va fermer son usine de Lesquin lesechos.fr, 2004-07-07, retrieved 2017-06-24^