Borgward Group AG was a Chinese-German automobile brand established in 2010 with headquarters in Stuttgart, Germany. The company carried the name and logo of the former German brand Borgward. Design and engineering was located in Germany, but the cars were produced in China by Foton Motor.
Borgward started its business with a range of conventional SUVs, with sales reaching approx. 75,000 units by January 2018. The firm had branches in China, Russia, India, Brazil and Mexico. Borgward presented the Isabella concept at the Frankfurt Motor Show 2017, its vision of a full-electric 4-door coupé.[3]
Foton sold their interest to Ucar in 2019 but following poor sales in 2020 and 2021, the company filed bankruptcy in China in April 2022 and was declared bankrupt in December 2022.[4]
History
Christian Borgward revived the Borgward trademark with the help of the Chinese truck manufacturer Foton