Boost Drinks Limited is a British drinks company that sells primarily energy and sports drinks through convenience stores, independent retail chains and petrol forecourts.[2] It was established in 2001 and is headquartered in Leeds.
History
The company was founded on 27 June 2001 by Leeds Metropolitan University graduate Simon Gray at the age of 28 with a bank loan of £30,000. Gray said in an interview that he wanted to take Boost to independent retailers because it would have been "crazy to challenge the big brands with a me-too product".[3] The company was originally known as Blast UK Limited before changing its name to Boost Drinks Limited in July 2001.[4] Gray paid back the bank loan within the company’s first 12 months and distributed Boost into international markets such as Spain, Croatia, South Africa and Nigeria.[3]