Boomerang (Latin American TV channel)

Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.

The channel was replaced by Cartoonito on 1 December 2021 on 6 am across Latin America.

History

Launching of Boomerang (2001–06)

Boomerang was launched on 2 July 2001[1] with the same graphics and programming from the US variant of the channel.

Programming

From 2006 to 2008, Boomerang aired different blocks on the schedule for different audiences. The programming blocks included segments for young audiences, teenagers, and classic programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending on which programming block was currently airing.

After October 2008,[10] the channel decided to focus its programming on teenagers, dropping the preschool and classic programming of the channel. Since February 2009, the network only used the blue-green colored logo, as the other color-coded logos were eliminated.

Boombox: A musical segment that aired since late 2007, which included music videos, live performances, and music documentaries for various artists It was removed in April 2014.

Mini TV ("Tiny TV"): It consisted of preschool programming focused on children from 2 to 6 years old. It originally aired every morning. The logo turned yellow during this block. It was dropped in October 2008.

Luces, Cámara, Boomerang/Luz, Câmera, Boomerang ("Lights, Camera, Boomerang"): This programming block was the only one to already exist on the former Boomerang and wasn't dropped from the channel. It aired different movies, most of them focused on teenagers. The logo kept its original colors. The block was removed by April 2014, and Cine Boomerang was broadcast instead as of October 2014.

Regular programming: Boomerang aired regular programming focused on children and family. It aired mostly during the day. The logo turned red or sometimes translucent white. By 2008, up until the second quarter of 2014, the network's regular programming was focused on teenagers, with dramas from international territories.

Live Action: Boomerang aired teen-focused programming, with series, reality shows and music videos. It was aired in late afternoon and early night. The logo turned blue and green.

Película Boomerang/Filme Boomerang ("Boomerang Movie"): Movie sessions during the day only on weekdays. The logo turned totally blue.

Matinee del Domingo/Matinê de Domingo ("Sunday Matinee"): A movie during the morning of every Sunday. The logo turned red with orange.

Boomerang Clásico/Boomerang Clássico ("Classic Boomerang"): Classic programming aired every night and early morning until dawn. The logo turned totally green. It was dropped in January 2008 in the Mexican and Brazilian localised feeds (June in the pan-regional feed).[10]

Boomeraction: One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including Thundarr the Barbarian, SWAT Kats: The Radical Squadron, The Pirates of Dark Water, Jonny Quest and Space Ghost. It was also one of the only Boomerang blocks to air across international feeds, including the United States, United Kingdom, and Australia versions of the network. The block was removed by April 3, 2006 due to the first rebrand, as all programming from the block left the schedule.

CineBoom

Cine Boomerang

Boomerang Extra

headquarters	Atlanta, Georgia, United States
language	Spanish Portuguese (Brazilian feed only) English (SAP only)
picture format	1080i HDTV (rescaled to 16:9 480i/576i for SDTV feed)
owner	WarnerMedia Latin America
sister channels	Cartoon Network Tooncast
launch date	1993 (block on Cartoon Network) July 2, 2001
replaced by	Cartoonito

Boomerang (Latin American TV channel)

History

Launching of Boomerang (2001–06)

As general children's service (2006–07)

As teen-oriented channel (2008–14)

Relaunch as kids and family channel (2014–21)

Replacement by Cartoonito (2021)

Programming

Logo history

See also

External links

References