Boomerang was an Australian children's pay television channel owned by Warner Bros. Discovery International and a sister service of Cartoon Network.
History and branding
Prior to becoming a standalone channel, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network.
The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]
On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]
On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]
On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5] After that date, the channels became exclusive to Foxtel.
A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart.[6][7]
The channel, along with Cartoon Network, were shut down on 13 May 2025 after the removal from Foxtel.[8] Regarding the closure of the channel, a Warner Bros. Discovery spokesperson stated "The Cartoon Network and Boomerang channels have now closed. This much-loved content is now available on our streaming service HBO Max, which Foxtel subscribers have included in their subscription".[9]
Programming
Final programming
- Bunnicula
- Roger
- Mini Beat Power Rockers
- Tom & Jerry Kids
Cartoonito programming
- Alice & Lewis
- Baby Looney Tunes
- Batwheels
- Bugs Bunny Builders
- Esme & Roy
- Lucas the Spider
- Mecha Builders
- Mittens and Pants
- Petronix Defenders
- Tangranimals
- Toad & Friends
- Vida the Vet
Cartoonito programming
- Alice & Lewis
- Baby Looney Tunes
- Batwheels
- Bugs Bunny Builders
- Esme & Roy
- Lucas the Spider
- Mecha Builders
- Mittens and Pants
- Petronix Defenders
- Tangranimals
- Toad & Friends
- Vida the Vet
Former programming
- The Adventures of Bottle Top Bill and His Best Friend Corky[10]
- ALF: The Animated Series
- Alice and Lewis[11]
- Angelo Rules[12]
- A Pup Named Scooby-Doo[10]
- Astro Boy (1980)[10]
- The Banana Splits[13]
- Barbie Dreamhouse Adventures[14]
- The Batman[10]
- Be Cool, Scooby-Doo![15]
- Ben 10 (2016)[16]
- Ben 10: Omniverse[16]
- Best Furry Friends[11]
- Cake (2006)[17]
- Captain Caveman[13]
- Care Bears: Adventures in Care-a-lot[10]
- The Care Bears Family
- Care Bears: Welcome to Care-a-Lot[18]
- Casper's Scare School[19]
- Cow and Chicken[10]
- Codename: Kids Next Door
- Dexter's Laboratory[10]
- Doraemon[20]
- DreamWorks Dragons[15]
- Duck Dodgers[10]
- Dynomutt, Dog Wonder[13]
- Ed, Edd n Eddy[17]
- The Flintstones[13]
- Fraggle Rock[10]
- Franklin[21]
- The Garfield Show
- Grizzy & the Lemmings[15]
- Help!... It's the Hair Bear Bunch![10]
- Hong Kong Phooey[13]
- Horrid Henry
- Horseland[10]
- Huckleberry Hound[10]
- Inspector Gadget (1983)[10]
- Inspector Gadget (2015)[19]
- The Jetsons[13]
- Jimmy Two-Shoes[19]
- Johnny Bravo[10]
- Josie and the Pussycats[13]
- Justice League[17]
- Krypto the Superdog[10]
- Lab Rats Challenge[22]
- LEGO Friends[14]
- Legion of Superheroes[10]
- Lippy the Lion and Hardy Har Har
- Looney Tunes[13]
- The Looney Tunes Show[12]
- Madeline
- Magilla Gorilla[10]
- Matt's Monsters[23]
- Monchhichi Tribe
- Mr. Bean: The Animated Series[12]
- Mush Mush & the Mushables[11]
- My Knight and Me[15]
- My Little Pony: Friendship Is Magic[18]
- My Little Pony: Pony Life[11]
- The Mysterious Cities of Gold (1982)[24]
- New Looney Tunes
- Oggy and the Cockroaches[14]
- Out of Jimmy's Head[10]
- Ozie Boo![10]
- Pat the Dog[25]
- The Perils of Penelope Pitstop[13]
- Pingu in the City[11]
- The Pink Panther Show[10]
- Pink Panther and Pals[12]
- Pixie and Dixie and Mr. Jinks[10]
- Popeye[13]
- Postman Pat[10]
- The Powerpuff Girls (1998)
- Powerpuff Girls Z[10]
- Quick Draw McGraw[13]
- Sabrina the Teenage Witch[26]
- Sabrina's Secret Life[27]
- Samurai Jack[10]
- The New Scooby and Scrappy-Doo Show[13]
- Scooby-Doo and Guess Who?[11]
- Scooby-Doo! Mystery Incorporated[12]
- The Scooby-Doo Show[15]
- Scooby-Doo, Where Are You![13]
- Sheep in the Big City[10]
- The Smurfs (1981)[13]
- Snagglepuss[10]
- Sonic Boom[10]
- Strawberry Shortcake (2003)[26]
- Strawberry Shortcake's Berry Bitty Adventures[28]
- The Sylvester & Tweety Mysteries[10]
- Thomas & Friends (series 12–13 only)
- Time Squad[10]
- Tricky TV
- Tom and Jerry[10]
- Tom & Jerry Kids[10]
- The Tom and Jerry Comedy Show[10]
- The Tom and Jerry Show (2014)[18]
- Tom and Jerry Tales
- Top Cat[13]
- Transformers: Rescue Bots
- We Bare Bears[11]
- Winx Club[10]
- Xiaolin Showdown[17]
- Yabba Dabba Dinosaurs[11]
- Yogi Bear[13]
- The ZhuZhus
Logos
See also
References
- Mercedes Milligan. Cartoon Network & Boomerang Launch on Fetch TV Animation Magazine, 30 January 2017, retrieved 13 December 2022^
- David Knox. Boomerang Channel to Refresh TV Tonight, 23 November 2012, retrieved 29 January 2013^
- Littleton, Cynthia. Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing Variety, 14 October 2014, retrieved 13 December 2022^
- Kanazir, Marija. Cartoon Network's Boomerang Gets a New Colorful Design Branding Magazine, 16 February 2015, retrieved 5 March 2019^
- David Knox. Fetch TV losing CNN, Cartoon Network, Boomerang TV Tonight, 19 March 2021, retrieved 22 April 2021^
- Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia Google Docs, retrieved 2022-03-28^
- Kevin Perry. Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL TV Blackbox, 2022-07-04, retrieved 2022-07-04^
- Warner Bros. Discovery kids' channels to leave FOXTEL in May TV Blackbox, 15 April 2025, retrieved 17 April 2025^
- David Knox. Cartoon Network and Boomerang channels close TV Tonight, 14 May 2025, retrieved 14 May 2025^
- Chdr. Cartoon Network Schedules: Boomerang AU Schedule: 11/17/08 – 11/23/08 Cartoon Network Schedules, 2008-11-12, retrieved 2023-02-06^
- BOOMERANG – TV Listings Guide 2021-05-22, retrieved 2023-03-09^
- TV Guide 2015-09-06, retrieved 2023-02-06^
- Boomerang TV 2004-04-08, retrieved 2023-02-07^
- RegularCapital. Cartoon Network Australia And Boomerang Australia September 2018 Highlights RegularCapital, 2018-07-03, retrieved 2023-02-12^
- TV Guide 2017-03-11, retrieved 2023-02-06^
- BOOMERANG – TV Listings Guide 2023-01-01, retrieved 2023-03-09^
- AUSTAR Television - TV Guide Search^
- TV Guide 2015-09-29, retrieved 2023-02-06^
- TV Guide 2015-10-18, retrieved 2023-02-06^
- - YouTube YouTube^
- AUSTAR Television - TV Guide Search^
- AUSTAR Television - TV Guide Search^
- Matt's Monsters Boomerang Australia, retrieved 2023-02-12^
- Neighbourhood Cable Program Guide Neighbourhood Cable, retrieved 2025-11-14^
- RegularCapital. Cartoon Network Australia And Boomerang Australia June 2017 Highlights RegularCapital, 2017-04-04, retrieved 2023-02-12^
- TotalGirl Online Magazines : Read TotalGirl eMagazines from Australia in English onlineemagazines.com, retrieved 2023-03-09^
- AUSTAR Television - TV Guide Search^
- Strawberry Shortcake Boomerang Australia, retrieved 2023-03-04^