Boom, formerly Boomerang (บูมเมอแรง) is a Thai free-to-air satellite television channel owned by MVTV. Until 27 May 2025, the channel was branded as Boomerang. The channel launched on 14 August 2013. It mainly broadcasts TV series from the Warner Bros. Discovery kids' catalog, as well as some acquisitions.
History
The channel was announced in July 2013, owned by M Turner, a joint venture between Turner Broadcasting System Asia Pacific and Major Kantana Broadcasting (51% MKB and 49% Turner), with a 14 August launch date. The channel was expected to attract a launch audience of 11 million households.[1]
The move came after the opening of the Cartoon Network Amazone theme park, then under construction.[2] It was expected to generate 40 million baht in revenue in its first year.[3] By January 2015, when the local feed of Toonami launched, Boomerang had become among the five most watched satellite channels, reaching breakeven.[4]