Bombas

Bombas is an American apparel brand. The company is known mainly for their socks, but has since expanded into other clothing categories. The majority of its sales are made direct-to-consumer, augmented by a small percentage from wholesale partners.[1] For every item purchased, a clothing item is donated to a homeless shelter or homelessness-related charity.

History

Bombas launched in 2013, after founders Randy Goldberg and David Heath[2] learned that socks are the most requested clothing item in homeless shelters.[3] They established the brand's mission to donate one pair of socks for every pair purchased.[3]

The company first received funding in 2013, raising nearly $145,000 through the crowdfunding website Indiegogo. A year later, the company raised $1 million in seed funding from friends and family.[4] The founders appeared on a September 2014 episode of ABC's Shark Tank and secured a deal with Daymond John.[5][1] In 2018, the company exceeded $100 million in revenue.[6]

In 2019, Bombas added T-shirts to their range.[7] It later expanded into other clothing and the underwear and footwear categories.[8] By April 2020, Bombas had donated 35 million pairs of socks.[9]

In June 2020, Bombas released a collection of socks for which the company would donate an apparel item to a charity supporting LGBTQ youth for each item purchased.[10] As of October 2023, the company has done $1.3 billion in retail sales.[11]

In 2024, Bombas participated as one of the brand partners in the merchandising campaign for the first film of the two-part film adaptation of the musical Wicked for Universal Pictures.[12][13][14] As of 2025, the company has given more than 150 million products to people experiencing homelessness across the U.S.[1]

In 2025, the company began opening physical stores. The first Bombas store opened in October 2025 in New York City.[15]

See also

References

  1. Anna Peele. How Bombas Built a Fancy Socks Empire With $500 Million in Sales Bloomberg News, 2025-08-25, retrieved 2025-10-20^
  2. Elizabeth Segran. Getting Startups Fired Up About Social Justice, One Sock At A Time Fast Company, 2017-07-29, retrieved 2017-10-25^
  3. Anne D'Innocenzio. Online socks seller Bombas mixes commerce and charity Associated Press, 2018-08-19, retrieved 2019-11-08^
  4. David Gelles. Selling High-End Socks by Giving Them Away The New York Times, 2016-03-19, retrieved 2017-10-25^
  5. Ali Montag. How Daymond John faced failure and ended up winning big CNBC, 2017-08-22, retrieved 2023-04-30^
  6. Kimberly Weisul. Bombas: Charitable at the Start, Profitable by Year 3, and Only 3 Employees Have Ever Quit Inc., 2019-05-16, retrieved 2019-11-08^
  7. Christine Flammia. Your Favorite Sock Brand Just Launched T-shirts Esquire, 2019-04-15, retrieved 2025-10-20^
  8. Cathaleen Chen. Millennials’ Favourite Sock Brand Is Finally Opening a Store The Business of Fashion, 2025-10-16, retrieved 2025-10-20^
  9. Amir Ismael. Bombas socks review: The most comfortable and durable socks we've tested for 8 years and counting Business Insider, Axel Springer SE, 2025-09-25, retrieved 2020-04-21^
  10. Charlie Miller, Carballo Miller. Celebrate LGBTQ Pride Month With Gear From Brands That Give Back Footwear News, 2020-05-12, retrieved 2020-05-29^
  11. Ashlee Manalang. Bombas Socks – $100 Million Shark Tank Success Story TechieGamers, 2025-01-25, retrieved 2025-12-26^
  12. Margaret Hall. Barbies and LEGO and Bears, Oh My! A Wicked Movie Merch Bonanza Is On the Horizon Playbill, 2024-05-21, retrieved 2024-12-29^
  13. ‘Wicked’ Product Collaborations Named LicenseGlobal, 2024-05-20, retrieved 2024-06-04^
  14. Emma Keates. Wicked is defying fans not to buy its merch The A.V. Club, 2024-05-21, retrieved 2024-06-04^
  15. Caroline Jansen. After more than a decade, Bombas is opening stores Retail Dive, 2025-10-17, retrieved 2025-10-20^