Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is an Indian entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000.[1][2]
The website provides news related to Indian cinema, particularly Hindi cinema, film reviews and box office reports. Launched on 15 June 1998, the website was originally named "IndiaFM.com". It changed its name to "Bollywood Hungama" in 2008.
Hungama.com
Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India.[3] The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.[4] The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.[5]
The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.[6] In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans.[7] It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).[8]
External links
- Official site
References
- Online piracy is new threat for film industry The Economic Times, 10 December 2007, retrieved 2 August 2019^
- Bollywood's Internet download deal CNN, 23 December 2003, retrieved 17 November 2007^
- Swagata Sen. Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service India Today, 25 June 2009, retrieved 18 January 2014^
- Subroto Bagchi. Value before Valuation Forbes India, 13 July 2009, retrieved 18 January 2014^
- Javed Farooqui. Hungama Digital Media FY20 net loss widens due to increased content cost Exchange4media, 29 January 2021, retrieved 2022-04-04^
- Sneha Jha. Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent CIO, retrieved 18 January 2014^
- Artist aloud! The New Indian Express, 7 January 2010, retrieved 18 January 2014^
- Best Digital Communications Campaign Promotion Marketing Awards of Asia, retrieved 18 January 2014^