Boeing Brasil–Commercial was a proposed, but failed joint venture between Boeing and Embraer to design, build, and sell commercial airliners worldwide. The partnership was established in February 2019, after Boeing agreed to purchase an 80% stake in Embraer's commercial aircraft division. The deal was approved by Embraer's shareholders and was expected to close in June 2020 pending antitrust reviews, but in April 2020 Boeing terminated the joint venture deal due to impact of the 2019–20 coronavirus pandemic on aviation and market uncertainty. Embraer alleges that the financial impact of the Boeing 737 MAX groundings contributed to the demise of the deal, while others allege that U.S. labor and political considerations played a role.
History
In December 2017, The Wall Street Journal reported Boeing had been in takeover talks with Embraer and was planning to offer more than the Brazilian company's $3.7 billion market value and was awaiting Brazilian government approval.[1] The two companies confirmed that a potential combination was being discussed, with a transaction subject to approval by the Brazilian government and regulators, the two companies' boards and shareholders.[2] Aviation industry analysts saw the potential deal as a reaction to the Airbus–Bombardier deal on the CSeries.[3]
In the early years of Embraer, it was a state-run company and although it was privatized in the early 1990s, the Brazilian government retained interest in the company through possession of golden shares, which allow it veto power.[4]
On December 22, 2017, Brazilian president Michel Temer said the sale of Embraer to Boeing was "out of the question", adding that the government was in favor allowing other companies, like Boeing, to establish partnerships with the company, but warning that it would veto changes in stock control.[5] On December 28, defense minister Raul Jungmann opposed transferring control of the parent company Embraer S.A., because he believed that Embraer's defense business could not be separated from its commercial operations, but would welcome a deal maintaining local control of the company.[6] On January 2, 2018, Brazilian financial newspaper Valor Econômico reported that the companies were now looking at forming a joint venture to avoid changing control of Embraer to appease Brazilian regulators.[7]
July 2018 Memorandum of Understanding
On July 5, 2018, a Memorandum of Understanding was announced for a strategic partnership: for $3.8 billion Boeing would have an 80% stake in a joint venture with Embraer, which would produce and service Embraer's commercial airliners (the ERJ, E-Jet and the E-Jet E2), a business that at the time was valued at $4.75 billion and offer $150 million worth of corporate synergy opportunities. The joint venture should have $3.5 billion assets against $1.4 billion liabilities, for a $2.1 billion equity value.[19] The price paid by Boeing was seen as very favorable to Embraer compared to the amount paid by Airbus for the CSeries.[20] In March, Boeing named Embraer's John Slattery as CEO of the joint venture and B. Marc Allen, a Boeing executive as president.[21]
On May 23, Boeing announced that the division would be known as "Boeing Brasil–Commercial," dropping the Embraer name, but had not yet decided whether to rebrand the aircraft as Boeing models.[22] The joint venture also confirmed that airliner production would remain at the São José dos Campos factory, to be taken over by Boeing Brasil; while Embraer would move production of the Legacy 450/500 and Praetor 500/600 executive jets to the Gavião Peixoto factory.[23]
The EU antitrust investigation was set to issue findings from its preliminary review on October 4, 2019, and intended to conduct a full investigation thereafter which could last up to five months.[24] By then, Boeing and Embraer were expecting the transaction to close in early 2020.[25] On November 12, 2019, Embraer confirmed the delay until at least March 2020.[26] In January 2020, the partnership was approved by Brazilian authorities, and only the European Commission approval was lacking.[27] By March 2020, the deal was not expected to close before June 23, 2020.[28]
On November 18, 2019, the two companies officially announced a second joint venture known as "Boeing Embraer – Defense" to promote and develop new markets for the C-390 Millennium. Embraer would keep a 51% stake in this proposed joint venture, which would also need to be approved by shareholders and government regulators[29]
Termination
Boeing terminated the planned joint ventures on April 24, 2020, saying that Embraer did not satisfy the conditions established in their agreement.[30] Industry analysts said that the $4.2 billion deal became unbalanced as Embraer's market value fell to less than $1.1 billion as air travel demand dropped as a result of the impact of the 2019–20 coronavirus pandemic on aviation.[31][32] Industry analysts speculated that Boeing may have also cancelled the deal because it had recently been awarded a U.S. government pandemic relief loan, and wanted to avoid making the impression that funds intended to support U.S. jobs were instead used to secure a deal with a Brazilian firm.[33]
Embraer has rejected Boeing's reasons for the termination of the deal and said the company "has manufactured false claims as a pretext to seek to avoid its commitments" because of its financial condition after the 737 MAX groundings and "other business and reputational problems."[34] Embraer threatened to pursue "all remedies against Boeing for the damages incurred."[34] The agreement had a termination fee of $75 million according to a copy of the merger agreement filed to U.S. authorities.[35] Industry analysts also believe that Embraer may file suit to recover the $100–120 million it spent separating its commercial and military units, and claim lost business opportunities as orders for new jets were slow while customers were waiting for the deal to close.[36]
Despite the termination of the two joint ventures, the agreement relating to marketing of the C-390 military aircraft remains, though analysts say the prospects of international sales facilitated by Boeing have diminished.[37]
Asian alternative
Hamilton Mourão, Vice President of Brazil, proposed an alternative partnership with China.[38] Teal Group aerospace analyst Richard Aboulafia was doubtful the partnership could work, while Ascend global consultancy reckons going with China could get Embraer's foot in the door.[39]
Arbitration
In September 2024, the companies reached an agreement ("collar agreement") of 150 million dollars (around 825 million reais) for Boeing's decision to withdraw from negotiations in 2020.[40][41][42] Boeing confirmed that an agreement had been reached, without mentioning the amount to be paid.[40][43] As this is an arbitration agreement, there is no provision for the parties to appeal the decision.[42] Analysts at JPMorgan said that the amount was below expectations, noting that the forecast was for a settlement of between 300 million and 400 million dollars.[40]
Further reading
References
- Dana Mattioli, Dana Cimilluca and Liz Hoffman. Boeing Held Takeover Talks With Brazilian Aircraft Maker Embraer The Wall Street Journal, December 21, 2017^
- Boeing and Embraer Boeing and Embraer Confirm Discussions on Potential Combination December 21, 2017^
- Julie Johnsson, Fabiola Moura, Thomas Black. Boeing Is in Talks for Combination With Regional-Jet Maker Embraer Bloomberg, December 21, 2017, retrieved December 22, 2017^
- Robert AG Monks, Nell Minow. Corporate Governance John Wiley & Sons, 2008^
- Letícia Fernandes, Manoel Ventura. Capital estrangeiro na Embraer é 'muito bem-vindo', diz Temer O Globo Journal, 2017-12-22, retrieved 2020-11-21^
- Brazil defense ministry opposes giving up Embraer control to Boeing Reuters, December 28, 2017^
- Boeing talks not considering change of control at Embraer: paper Reuters, January 2, 2018^
- --> Under the proposed joint venture, Embraer would retain its executive business jet and its defense industry businesses, but the two companies could explore a second joint venture for the C-390 Millennium defense aircraft.<ref name="Flight11oct2018"> Jon Hemmerdinger. Embraer-Boeing agreement lays out terms of proposed joint venture Flightglobal, October 11, 2018^
- --> A put option would protect the minority stake value, allowing Embraer to sell its shares at the same price, inflation adjusted. At the time of the announcement, the deal was expected to be approved by shareholders and government regulators by the end of 2019.<ref name="5jul2018PR"> Boeing and Embraer to Establish Strategic Aerospace Partnership to Accelerate Global Aerospace Growth Boeing, July 5, 2018^
- --> The following week, the injunction was overturned by an appeals court. Ghim Lay Yeo. Brazil court overturns injunction against Boeing-Embraer deal Flightglobal, December 10, 2018^
- Boeing deal, "crucial to Embraer survival," in doubt Leeham News, December 6, 2018^
- Jerry Siebenmark. Boeing, Embraer agree To terms on Commercial JV, Propose Second JV for KC-390 AIN online, December 17, 2018^
- Embraer and Boeing Approved the Terms of Strategic Aerospace Partnership, Seek Brazilian Government Approval Boeing and Embraer, retrieved 2020-11-21^
- Brazil judge overturns injunction that blocked Embraer-Boeing deal Reuters, December 22, 2018^
- Brazilian justice allows Boeing-Embraer venture to proceed Associated Press News, December 22, 2018^
- Marcelo Rochabrun, Maria Carolina Marcello. Brazil approves Boeing-Embraer tie-up with new commitment to keep local jobs January 10, 2019^
- Boeing & Embraer Production June 10, 2019^
- Boeing-Embraer partnership receives shareholder approval Boeing, February 26, 2019^
- Jens Flottau and Michael Bruno. Embraer Hopes For E2 Sales Surge In 2019 Aviation Week & Space Technology, January 25, 2019^
- Addison Schonland. Boeing-Embraer partnership receives shareholder approval AirInsight, February 26, 2019^
- Marcelo Rochabrun. Boeing names leadership for new joint venture with Embraer Reuters, March 20, 2019^
- Marcelo Rochabrun. Boeing drops Embraer name from Brazil commercial jet division Reuters, May 23, 2019^
- Richard Pedicini. Embraer Moving 'Bizjet' Production to Gavião Peixoto AIN online, June 3, 2019^
- Exclusive: Boeing bid for Embraer unit faces EU antitrust probe - sources Reuters, September 23, 2019^
- Rob Vogelaar. Boeing-Embraer Strategic Partnership Taking Shape AVIATIONNEWS.EU, October 3, 2019^
- Jon Hemmerdinger. Embraer sees Boeing merger delay until at least March 2020 Flightglobal, November 12, 2019^
- Greg Waldron. Boeing, Embraer partnership cleared by Brasilia Flightglobal, January 28, 2020^
- Gregory Polek. EC Decision on Embraer-Boeing Deal Extends to at Least June AIN Online, March 26, 2020^
- Boeing Embraer - Defense Joint Venture to Develop New Markets for the C-390 Millennium Boeing, November 18, 2019^
- Boeing Terminates Agreement to Establish Joint Ventures with Embraer Boeing, April 25, 2020^
- Julie Johnsson. Boeing, Embraer Scrap Cooperation as Jet Market Shrinks Bloomberg Quint, April 25, 2020^
- Analysis: The collapse of the Boeing-Embraer joint venture Leeham News, April 25, 2020^
- Dominic Gates. Boeing kills its $4.2 billion purchase of Embraer as coronavirus roils the aviation industry The Seattle Times, April 25, 2020^
- Embraer says that Boeing wrongfully terminated the Master Transaction Agreement Embraer, April 25, 2020^
- Doubts gather over Boeing-Embraer deal Reuters, April 24, 2020^
- Scott Hamilton. Pontifications: Taking a knife to a gunfight Leeham News, April 27, 2020^
- Garrett Reim. Boeing-Embraer joint venture collapse throws cold water on C-390 Flight Global, April 25, 2020^
- Marcelo Rochabrun, Anthony Boadle. Embraer takes Boeing to arbitration over failed deal as Brazil eyes China tie-up Reuters, April 27, 2020^
- Alfred Chua. Is Embraer-China tie-up an inevitable marriage or case of strange bedfellows? FlightGlobal, April 30, 2020^
- Boeing to pay Embraer $150 million for withdrawal from tie-up talks Reuters, 2024-09-16, retrieved 2024-09-16^
- Boeing vai pagar US$ 150 milhões à Embraer por ter desistido da parceria estratégica AEROIN, 2024-09-16, retrieved 2024-09-16^
- Boeing pagará US$ 150 mi para encerrar disputa com Embraer; ação da brasileira despenca CNN Brasil, 2024-09-16, retrieved 2024-09-16^
- Boeing está satisfeita pelo acordo com a Embraer e ressalta que tem orgulho da longa parceria com o Brasil AEROIN, 2024-09-16, retrieved 2024-09-17^