Bluegreen Corporation is an American private vacation ownership brand that is currently a wholly owned subsidiary of Hilton Grand Vacations. The company provides vacations at 50 owned or managed resorts on a time-share basis, with alternative resort and cruise options available through upselling and third-party exchanges. Bluegreen makes its services available to other resort operators on a fee-for-service basis.
Originally a land-sale company founded as Patten Realty Corporation in 1966, Bluegreen also developed land into residential and golf course communities until 2012. The company currently has three primary divisions: Bluegreen Resorts oversees the time-share program, Bluegreen Vacations manages the Bluegreen Vacation Club point system, and Outdoor Traveler markets Bluegreen programs at Bass Pro stores.
Beyond Bass Pro, Bluegreen also has ongoing partnerships with companies such as Choice Hotels International. In 2012 Bluegreen's profits came to $458 million and total assets equaled to $1.08 billion. Bluegreen's philanthropic efforts include support of organizations such as the American Red Cross and JDRF.
History
Founding and early years (1966-1984)
Bluegreen Corporation was formed in