Blu Tack

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

Blu Tack is a reusable, non-toxic, putty-like adhesive manufactured by Bostik (a subsidiary of Arkema). It features a soft, malleable texture and pale blue color, designed to temporarily attach lightweight items such as posters, photos, and crafts to flat surfaces without leaving permanent residue or damaging coatings.

Key moments

  • 1969Invented by Australian chemist Reginald Albert Billing at Bostik's Australian research division as a byproduct of a sealant development project
  • 1970First commercial launch in Australia
  • 1974Expanded to the United Kingdom market
  • 2000Bostik, the manufacturer, was acquired by Total S.A. (later integrated into Arkema Group)
  • 2023Bostik celebrated 53 years of Blu Tack sales, with over 250 million packs sold globally

Competitive Analysis for Blu Tack

Blu Tack competes across multiple categories of temporary adhesive products:

  1. Strip-style removable adhesives: 3M's Command Strips are a major rival, using pre-applied adhesive strips with easy removal tabs. They are more convenient for large, flat items but less flexible for irregular small objects compared to putty-form Blu Tack.
  2. Generic store-brand putties: Many retailers offer budget alternatives to Blu Tack at lower price points, competing primarily on cost while matching core reusable adhesive functionality.
  3. Specialized modeling adhesives: Products like Kneadatite (Milliput) offer stronger bonding but are not intended for temporary, low-damage use, targeting model builders instead of general household/office users.
  4. Traditional liquid adhesives: Rubber cement and white glue provide stronger bonds but often leave permanent residue or damage delicate surfaces, making them less versatile for temporary mounting tasks.
  • 3M Command Strips offer easier large-format mounting but lack the flexible, moldable shape of Blu Tack
  • Generic store-brand putties undercut Blu Tack on price but may have shorter usable lifespans
  • Specialized modeling adhesives are over-engineered for general household temporary use
  • Traditional liquid adhesives carry higher risk of surface damage or permanent residue

Blu Tack is a reusable putty-like pressure-sensitive adhesive produced by Bostik, commonly used to attach lightweight objects (such as posters or sheets of paper) to walls, doors or other dry surfaces. Traditionally blue, it is also available in other colours. Generic versions of the product are also available from other manufacturers. The spelling now used is without a hyphen.[1]

As of 2015, Bostik was manufacturing around 100 tonnes of Blu Tack weekly at its Leicester factory.[2]

History

Blu Tack was originally developed in 1969 in Leicester.[3]

While the inventor[4] of the commercial Bostik product is unknown,[5] a precursor was created around 1970 as an accidental by-product of an attempt to develop a sealant based on chalk powder, rubber and oil.[6] Blu Tack was originally white, but following fears that children could mistake it for chewing gum, a blue colouring was added.[2] Different colours of Blu Tack were introduced in 2003.[7]

In the United Kingdom in March 2008, 20,000 numbered packs of pink Blu Tack were made available, to help raise money for Breast Cancer Campaign,[8][9] with 10 pence from each pack going to the charity. The formulation was slightly altered to retain complete consistency with its blue counterpart. Since then, many coloured variations have been made, including red-and-white, yellow, and a green Halloween product.

Composition

Blu Tack is described as a synthetic rubber compound without hazardous properties under normal conditions. It can be swallowed without harm[10] and is not carcinogenic. It is non-soluble and is denser than water. The material is not flammable, but emits carbon dioxide and carbon monoxide when exposed to fire or high temperatures.[11]

Similar products

Similar products of various colours are made by many manufacturers, including Faber-Castell's "Tack-it", Henkel's "Fun-Tak", UHU's "Poster Putty" and "Sticky Tack", UFO's "Dough Tack", "Gummy Sticker" Pritt's "Sticky Stuff", and Elmer's "Poster Tack". Plasti-Tak by Brooks Manufacturing Company appears to pre-date Blu Tack, with a trademark registration in 1964.[12]

Versions of the product are also sold under the generic names "adhesive putty" and "mounting putty". The generic trademark or common name for mounting putty varies by region. It is known as "Patafix" in France, Italy, Portugal, Austria and Turkey, kennaratyggjó in Iceland and lærertyggis in Norway (both meaning "teacher's chewing gum"), häftmassa ("attachment paste") or kludd in Sweden, and wondergom in South Africa (an Afrikaans word, literally translated as "wonder glue").

Alternative uses

Like all poster putties, Blu Tack can work as an alternative to a traditional kneaded eraser.[13]

Blu Tack was often used with the Sinclair ZX81 microcomputer to help mitigate crashes caused by wobbly external RAM modules.[14] This was such a widespread problem that Sinclair Research's technical support department officially recommended the use of Blu Tack to resolve this issue.[15]

In 2007 the artist Elizabeth Thompson created a 200 kg sculpture of a house spider using Blu Tack over a wire frame. It was exhibited at London Zoo.[16][17]

Blu Tack can be used as a damping agent for sound and vibration applications,[18] due to its low amplitude response properties.[19] A 2013 study concluded that the substance is a comfortable alternative to over-the-counter ear plugs for the attenuation of everyday sound.[20]

The New Zealand Government Earthquake Commission recommends that products such as Blu Tack should be used to prevent ornaments and small household items from falling or moving in the event of an earthquake.[21]

Blu Tack is sometimes used by electronic hobbyists to hold through-hole electronic components in position for soldering onto PC-boards.[22]

References

  1. ikodesign. Bostik Blu Tack - A re-usable adhesive www.bostik.co.uk, retrieved 17 June 2017^
  2. James Ward. Adventures in Stationery Profile Books, 2015^
  3. Bostik celebrates 50 years of Prestik diy.bostik.com, 2024-03-20, retrieved 26 June 2025^
  4. Hayley Watson. Who invented Blu Tack - one of Leicester's greatest exports Leicestershire Live, 10 April 2018, retrieved 26 June 2025^
  5. (Sealant developer Alan Holloway created a similar precursor product at another company which had business links to Bostik.) James Ward. Adventures in Stationery Profile Books, 2015^
  6. Bostik - The invention of Blue Tack www.storyofleicester.info - The Story of Leicester, retrieved 26 June 2025^
  7. Blu Tac sticks around for 50 years Office Products News, 2021-06-03, retrieved 2026-04-13^
  8. Daily Express | UK News :: Blu Tack goes pink for charity Express.co.uk, 4 March 2008, retrieved 28 July 2009^
  9. #Bluhacks diy.bostik.com, retrieved 26 June 2025^
  10. Welcome to Blu Tack.com - FAQ retrieved 14 October 2016^
  11. Safety Data Sheet Bostik Blu Tack retrieved 2 December 2014^
  12. PLASTI-TAK Trademark of BROOKS MANUFACTURING COMPANY Serial Number: 72198931 :: Trademarkia Trademarks trademark.trademarkia.com, retrieved 2 March 2019^
  13. ERASING PENCIL with BLU-TACK wall putty at MIKE SIBLEY FINE ART sibleyfineart.com, retrieved 19 September 2019^
  14. ZX81: Small black box of computing desire BBC News, 2011-03-11, retrieved 2021-12-23^
  15. Sinclair ZX81 videogamegeek.com, retrieved 2021-12-23^
  16. Spider Sculpture Largest Blu-tack Sculpture Britain – Photo éditoriale de stock – Image de stock Shutterstock Editorial, retrieved 2025-04-03^
  17. Largest Blu-Tack® sculpture Guinness World Records, retrieved 20 October 2021^
  18. [Tweak] Blu-Tack and other putty-like damping materials - [English] www.tnt-audio.com, retrieved 26 June 2025^
  19. The Sound of Surprise (the loudspeaker/stand interface) Stereophile.com, 30 June 1995^
  20. G J Watson, G Trainor, A E Camilleri. Is Blu-tack as effective at attenuating sound as over-the-counter ear plugs? The Journal of Laryngology & Otology, June 2013^
  21. New Zealand Government Earthquake Commission."Easy Ways to Quake Safe Your Home" [pamphlet].^
  22. Soldering Tips learn.pimoroni.com, retrieved 2022-11-08^