Blibli

PT Global Digital Niaga Tbk, doing business as Blibli, is an Indonesian e-commerce company.

History

Blibli was founded in 2011 as a subsidiary of Djarum.[1] The name Blibli is an abbreviation of beli-beli, Indonesian for "buy, buy".

Blibli's subsidiaries include tiket.com[2] and supermarket chain Ranch Market.[3]

Blibli became Indonesia's third unicorn startup[4] through its initial public offering on the Indonesia Stock Exchange in late 2022.[5] At 7.99 trillion rupiah (US$509.2 million), the listing was the second-largest of the year after GoTo in April.[6]

Services & Operations

Blibli operates as an e-commerce platform in Indonesia, providing a variety of product categories such as electronics, household goods, fashion, and fresh produce.[7] The company employs an omnichannel approach, including features like "Blibli InStore" and "Click & Collect," which enable customers to purchase items online and collect them at designated physical locations.[8]

Acquisitions & Expansions

In June 2017, Blibli acquired Tiket.com, an online platform for travel and accommodation bookings.[9] In September 2021, Blibli acquired a 70.56 percent stake in PT Supra Boga Lestari Tbk, which manages supermarket brands including Ranch Market and Farmers Market, for approximately Rp2.03 trillion.[10] The company expanded further in 2023 by acquiring Dekoruma, an e-commerce platform specializing in furniture and home décor.[11]

GDP Ventures Investment

GDP Ventures, founded by Martin Hartono, holds a majority stake in Blibli. Since its establishment, Blibli has received significant investment from GDP Ventures to support its growth and expansion.[12]