Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc.[3] Blendtec was founded in 1975 by Tom Dickson,[3] and as of 2025 still operates primarily from Orem, Utah, United States.[4]
Marketing
Blendtec is popularly known for its Will It Blend? viral marketing campaign,[5] where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in "How I Made My Millions", a CNBC series covering individuals who founded and grew successful businesses.[6][7]