Blenders Eyewear is an American eyewear brand headquartered in California.
Overview
Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California, and produces sunglasses and snow goggles for men and women.[1]
In December 2019, an Italian eyewear company, the Safilo Group, acquired 70% of the company, valued at $90 million.[2][3][4]
Blenders partnered with the CU Athletics coach Deion Sanders on a line of custom sunglasses. A rival football coach Jay Norvell from Colorado State University criticized Sanders for not taking off his hat and sunglasses when he talked, which resulted in $1.2 million in sales on a single day amid comments made by the Colorado State coach.[5][6][7]
Blenders also partnered with Oracle Red Bull Racing and launched a collection of eyewear in 2022.[8][9]
References
- Andrew Koopman. The Deion Sanders 'Prime' sunglasses are up for preorder now Chron, 2023-09-21, retrieved 30 March 2024^
- FashionNetwork com US. Safilo completes acquisition of Blenders Eyewear FashionNetwork.com, retrieved 30 March 2024^
- Taylor Locke. How the Blenders Eyewear founder turned a $2,000 loan into a $90 million business in 7 years CNBC, 2021-01-16, retrieved 30 March 2024^
- Claudia Cristoferi. Italy's Safilo buys Californian sunglasses brand Blenders in digital push Reuters, 2019-12-09, retrieved 30 March 2024^
- Deion Sanders Got Shade, Then Sold $1.2 Million Worth of Sunglasses Bloomberg.com, 2023-09-22, retrieved 30 March 2024^
- Inside Deion Sanders' sunglasses deal and how sales exploded this week after criticism USA TODAY, retrieved 30 March 2024^
- Tyler Conway. Colorado's Deion Sanders: $1.2M Worth of Blenders Sunglasses Were Sold on Friday Bleacher Report, retrieved 30 March 2024^
- Blenders Eyewear Revs Up Partnership With Oracle Red Bull Racing Team Red Bull, 2022-09-08^
- Misty White Sidell. Formula 1 Is Eyewear's Golden Ticket to Worldwide Exposure WWD, 2022-09-15, retrieved 30 March 2024^