Birra Moretti

Birra Moretti is an Italian brewing company, founded in Udine in 1859 by Luigi Moretti.[1] In 1996, the company was acquired by Heineken N.V. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A., and the beer is now also brewed in different locations including in Manchester, England.[2]

History

Birra Moretti was founded in 1859 by Luigi Moretti in Udine, which at that time was still part of the Austrian Empire, as the Beer and Ice Factory. The first bottles went on sale in 1860. The company was initially expected to produce 250,000 litres of beer a year, enough to meet the provincial demand.[3]

On the company's official website, it is said that in 1942 the Commendatore Lao Menazzi Moretti saw an elderly mustached gentleman sitting at a table in the historical trattoria Boschetti of Tricesimo

Beers

There are six beers under the Birra Moretti brand.[13] Birra Moretti is the main brand, a 4.6% abv pale lager launched in 1859; followed by La Rossa, a 7.2% strong dark lager or doppelbock. Other brands include:

Birra Moretti Ricetta Originale: lager beer with a golden color with an alcohol content of 4.6% vol.[14]

Birra Moretti Baffo D'Oro: bottom-fermented beer, brewed using only Italian spring malts, alcohol content 4.8% vol.[15]

Birra Moretti Grand Cru: Ale beer, re-fermented in the bottle, the amber color. It is produced in Belgium by Affligem brewery.[16][17]

Birra Moretti Doppio Malto: Ale beer, golden in color with an alcohol content 7% vol.[18]

Birra Moretti La Bianca: Weiss beer, top-fermented, light in color with alcohol content 5% vol.[19]

Birra Moretti La Rossa: double malt beer from dark amber color alcohol content 7.2% vol.[20]

Birra Moretti Radler Limone: Radler beer bottom-fermented, pale yellow color, produced using Sicilian lemons with alcohol 2% vol.[21]

Birra Moretti Radler Chinotto: Radler beer bottom-fermented, amber color, produced using chinotti from Savona with alcohol 2% vol.[22]

Birra Moretti Radler Gazzosa: Radler beer bottom-fermented, pale yellow color, produced using Calabrian lemons with alcohol 2% vol.[23]

Birra Moretti alla Friulana: lager, light colored and straw produced using rennet apples from the Friuli-Venezia Giulia, with alcohol content 5.9% vol.[24]

Birra Moretti alla Siciliana: lager beer, produced using orange blossoms from Sicily with alcohol content 5.8% vol.[25]

Birra Moretti alla Piemontese: lager beer, with a slightly amber color, characterized by the presence, among the ingredients of blueberries and rice from Piedmont, with alcohol content 5.5% vol.[26]

Birra Moretti alla Toscana: lager beer, the honey color, produced using such ingredients, barley grown in Tuscany with alcohol content 5.5% vol.[27]

Birra Moretti alla Pugliese: lager beer, golden yellow color, produced using, as an ingredient, the prickly pear and burnt wheat, with alcohol content 5.6% vol.[28]

Birra Moretti alla Lucana: lager, amber color, produced using, as an ingredient, laurel and barley malted Lucan, with alcohol content 5.8% vol.[29]

Birra Moretti Sale Di Mare: medium bodied lager with Italian sea salt, 4.8% vol.[30]

Birra Moretti Zero: non-alcoholic lager, with alcohol content less than 0.05% vol.[31]

Special editions

Campioni di Emozioni (2014): on the occasion of the 2014 FIFA World Cup, the company launches a special edition of Birra Moretti: Emotions of Champions. 7 new labels are produced, in which Moretti Baffo 7 interprets famous gestures of elation made by famous Italian footballers.
La Cucina Stellata (2015).

History

Beers

Special editions

Moretti beer and football

Football trophy

Moretti stadium

See also

External links

References

location	Udine, Italy
owner	Heineken
opened	1859
website	birramoretti.it