In 1899, Giovanni Tommaselli won the first international cycling victory for Bianchi at the world championship of track racing: the Grand Prix of Paris.[10] During the existence of the Bianchi team in Italy in 1919–1920, Bianchi was also a co-sponsor of a French team that was called Peugeot–Bianchi–Pirelli which according to a historical cycling website, the team rode on Peugeot bikes.[11]
The Bianchi reputation began when the company sponsored Giovanni Tommasello, the winner of the Grand Prix de Paris sprint competition in 1899. Fifteen years later it was making 45,000 bicycles, 1,500 motorcycles and 1,000 cars a year.
In 1935, Bianchi sponsored Costante Girardengo, one of the first Italian stars on the road, and its bicycle sales rose to 70,000 a year.[12] In 1945, Fausto Coppi joined the team and would stay with the team until 1956 and 1958. It has been said that the team of the mid-1940s was built around Coppi.[13] During this time the Tour de France was disputed by national teams and Coppi won the Tour in 1949 and 1952. Coppi won the Giro d'Italia for the team in 1947, 1949, 1952 and 1953. Coppi became the first cyclist in history to achieve the Giro-Tour double. For which it was suggested at the time that he was the greatest cyclist ever seen.[14] During this time, the directeur sportifs were Giovanni Tragella and Franco Aguggini. In 1950 Fausto Coppi won the Paris–Roubaix on a Bianchi equipped with what was later named the Campagnolo Paris–Roubaix derailleur gear, for which Bianchi bicycles featured the necessary special drop-outs until 1954. He won the race by two and a half minutes on a bicycle equipped with Universal brakes, Bianchi steel handlebars and stem, a Regina chain and a four-speed freewheel with shaped teeth. It also had Nisi rims, Campagnolo hubs and Pirelli tyres. It was made for sale only in 57 and 59 cm, smaller than the bike that Coppi used.[2] A variation known as the Campione Del Mondo followed Coppi's win in the 1953 world championship.
Riders of different eras have been associated with Bianchi including Felice Gimondi, who continues his association with the company.[12] Recent riders include Danilo Di Luca, Mario Cipollini, Gianni Bugno, Laurent Fignon, Marco Pantani, Moreno Argentin and Jan Ullrich. The most demanding rider may have been Pantani. Sara Mercante, head of Bianchi's research and development, said: "Pantani had very specific ideas about what he wanted. He had 30 different frames a year from us—with different angles and weights on each one. He changed his bike after every ride. I'd go and meet him during the Giro d'Italia and the Tour and discuss improvements with him. He'd ask to have the geometry changed by, say, half a degree, just to make sure the bike was absolutely perfect. He'd want different angles for different races. He's ask us to tweak the length of the top tube by a millimetre or by half a degree. Pantani was quite obsessive."[15]
Team Bianchi was a makeshift team that was put together from the remnants of the Coast team in time for the 2003 Tour de France. Team Coast had been unable to pay the salaries of their riders[16] and Bianchi took over the team and the role of title sponsor.[17] Coast had recently signed Jan Ullrich following his departure from after his drunk driving and amphetamine use. During the 2003 tour while riding for Bianchi, Ullrich placed second to Lance Armstrong by just 61 seconds, his closest ever margin in any of Armstrong's seven victorious years.
After the cycling season of 2003 ended, Bianchi became co-sponsor of the Alessio–Bianchi team and again they were a co-sponsor of the Liquigas-Bianchi team for the 2005 season. In 2005 Bianchi also became the co-sponsor of the Norwegian cycling team Team Maxbo Bianchi, a continental cycling team, with whom they co-sponsored until the end of the 2010 season.[18] Until 2007, Bianchi was a cosponsor of the UCI ProTour team,. In October 2011, for the 2012 season, it was announced that Bianchi had been signed to a two-year deal to co-sponsor and supply bikes to the UCI ProTeams [19] and. These sponsorships continued in 2013 and for 2014, with ceasing to exist, Bianchi again supplied for a further year, and the then new team. In 2015, the latter became and Bianchi's only UCI Pro Continental sponsored road team.[20] Bianchi supplied for the 2021 season[21] Bianchi supplied Arkéa–Samsic for the 2023 season.[22]
Bianchi became involved in sponsorship in Mountain biking in the early nineties. Bruno Zanchi won the first World Championship for Bianchi in 1991 in the downhill speciality. Two years later, Dario Acquaroli became World Champion in cross country for Bianchi.[23] From 2000 to 2006, the Bianchi MTB (Bianchi-Motorex and Bianchi-Agos) team dominated the sport with José Antonio Hermida and multiple World Champion Julien Absalon.[24] In 2007 the team was renamed Gewiss–Bianchi.[25]
