Beyblade is a Japanese media franchise that consists of toys,[1][2] manga, anime television series and films, centered around the Beyblade toyline of battling spinning tops. Originally developed by Takara, it was first released in Japan in July 1999 along with a related manga series. Following Takara's merger with Tomy in 2006, Beyblades are now developed by Takara Tomy.
Beyblade has undergone four separate iterations, each with their own media continuity. The first series, known simply as Beyblade, ran from 1999 to 2004. The accompanying manga series was adapted into an anime series produced by Madhouse, which ran for three seasons. A film, Beyblade: Fierce Battle, was released in 2002. The second series,