Betterware was a United Kingdom-based multi-level marketing company that sells household products. The company was founded in 1928 and passed through several owners.[1] The current owners of the Betterware trademarks are Betterware Global Ltd who purchased the trademarks after Betterware's owner Stanley House Distribution went into liquidation in 2018.[2]
Betterware de México was founded in 1995 and has not been affiliated with Betterware in the UK or Betterware Global since 2001. It became a public company on March 12, 2020 (NASDAQ: BWMX), becoming the first Mexican company to list directly on the NASDAQ. It previously operated in Mexico and Guatemala until 2023.[3] Betterware's subsequent owner, Betterware Global Limited, went into liquidation in April 2023.
History
The company was founded in 1928 in East London and sold brushes door-to-door. It was originally called Betterwear and was renamed Betterware in 1970 to reflect a wider range of products. Stanley Cohen bought it in 1983 for £253,000 and moved it from Romford, Essex, to Castle Vale, Birmingham.[4]