Better Homes and Gardens Real Estate LLC is an international real estate company. It began operations in July 2008.[1] It is based in Madison, New Jersey.
As of 2024, it had approximately 12,490 independent sales associates and around 400 offices located throughout the United States, Canada, Jamaica, the Bahamas, Australia and New Zealand.[2]
Better Homes and Gardens Real Estate franchises independent businesses to operate within its network.[3]
The Better Homes and Gardens Real Estate network is composed of independently owned and operated franchises. The network includes several large companies, Better Homes and Gardens Real Estate Metro Brokers (Atlanta), Better Homes and Gardens Real Estate The Masiello Group (New England), and Better Homes and Gardens Real Estate Reliance Partners (California).[4][5]
History
In 1978, Meredith Corporation, publisher of Better Homes and Gardens, launched the Better Homes and Gardens Real Estate Service.[6] Meredith owned and operated Better Homes and Gardens Real Estate Service from 1978 to 1998. Meredith then sold the real estate business in 1998 to GMAC Home Services Inc., a subsidiary of GMAC Financial Services, while retaining the Better Homes and Gardens name. GMAC was given the right to use the Better Homes and Gardens Real Estate Service name for up to 10 years after the sale, after which it was phased out.[7]
In October 2007, Meredith Corporation granted Realogy Holdings Corp. the right to license the Better Homes and Gardens name and related trademarks for 100 years.[8] Realogy re-launched the Better Homes and Gardens franchise network on July 1, 2008 and named Sherry Chris, then COO of Coldwell Banker, CEO and president of the newly launched company. [7][9] Better Homes and Gardens Real Estate became the fifth residential real estate brand launched by Realogy.[10] In 2022, Realogy rebranded as Anywhere Real Estate, Inc.
The network grew substantially after its reintroduction in 2008 and expanded into Canada in 2011.[11]
External links
References
- Better Homes and Gardens gets real estate makeover | Inman News Bradley Inman, July 23, 2008^
- Better Homes & Gardens® Real Estate Announces Renewal of 45-Year-Old Atlanta Brokerage BHGRE Media Center, April 18, 2024^
- Better Homes and Gardens Real Estate LLC RISMedia, retrieved February 24, 2015^
- Better Homes and Gardens® Real Estate Announces 2024 Top Performers www.bhgremedia.com, retrieved 2025-10-22^
- The Masiello Group Ranked As Largest Northern New England Real Estate Brokerage PR Newswire, retrieved 2025-10-22^
- Realogy Corporation to License Better Homes and Gardens Real Estate Brand RIS Media, October 9, 2007, retrieved February 22, 2015^
- Stefan Swanepoel. Real Estate Branding: A Gallery of Better Red Homes, Carpets and Gardens RISMedia, October 12, 2007, retrieved February 22, 2015^
- About Better Homes & Gardens Agent Advice, retrieved 23 May 2022^
- Sherry Chris to Lead Better Homes and Gardens Real Estate Brand RIS Media, RIS Media, October 11, 2007, retrieved 6 February 2016^
- Zillow Picks Influential Real Estate Industry Leaders to Broker Advisory Board RISMedia, July 21, 2008, retrieved February 24, 2015^
- Glenn Roberts, Jr. Better Homes and Gardens Real Estate Goes Global Inman, October 10, 2011, retrieved February 20, 2016^